ELLE Optical Eyewear 2012

ELLE Optical Eyewear 2012

Singapore, 11 July 2012 – The ELLE woman adores the caress of new fashion on her skin. She loves to look chic and stylish and cherishes the latest trends but is never overpowered by the season’s must-have looks.

The new ELLE Eyewear optical collection has a “heart” as a design motif. It offers a flattering feminine essence to a simple and stylish design. A comfortable wear is assured by the design based on Charmant’s proprietary head-size database. It’s an absolutely elegant, high-quality, and top-value eyewear for the contemporary woman.

EL 14324
RRP from $136 onwards

The simple and slim profile balances the clean lens shape. The delicate jewelry like heart chains decorated on the arm add a feminine taste that will make her feel and look more loved and attractive.

BK – Black
RE – Red
PK – Pink
PU – Purple

EL 14326
RRP from $160 onwards

The use of sheet metal material enables the eyewear to feel light even with the wide front end. It also makes the eyewear look cool and stylish along with the silver mesh heart décor designed on the side.

BK – Black
PK – Pink
RE – Red
VO – Violet

EL 14327
RRP from $122 onwards

Two little hearts adorn both ends of the C-curved metal piece on the arm. Harmonized color combination created by the use of different acetate sheets makes this frame even more fashionable.

BK – Black
DA – Demi Amber
PK – Pink
RE – Red

EL 13328
RRP from $122 onwards

An iconic, boldly-hued frame is stylishly played up by trendy, wildly-patterned, op art temples featuring geometric darts on a mono backdrop. Evokes a charming sophisticate with come hither looks.

BK – Black
HV – Havana
PU – Purple
RE – Red

About Charmant
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for its pioneering work in the research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its licensed brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy. Sin Kwang Optical Pte Ltd is the sole distributor for ELLE Eyewear in Singapore.

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