Puma Sunglasses Collection Spring/Summer 2011

By mwadmin 28 March 2011

TAGGED : Charmant Group, PUMA, RRP, Singapore, SPORTLIFESTYLE

Capturing the feeling of joy that comes from an active and spontaneous lifestyle has developed PUMA into THE Sport lifestyle brand: just make sure you have a pair of PUMA sunglasses with you this summer.

Puma Sunglasses Collection Spring/Summer 2011

Singapore, 28 March 2011 – PUMA’s Sportlifestyle concept incorporates influences from sport, fashion and lifestyle to create a striking look that is guaranteed to put the joy back into your life and your sports activities.

Ergonomic and lightweight designs with soft performance features, like adaptable nose pads with ventilation system, rubber inlays at the end tips for non slip function and extremely flexible and innovating temples guarantee ultimate wearing comfort and articulate styles that echo the unique Sportlifestyle spirit of PUMA. The color executions with the cat logo designed on the temple identifies the unmistakable PUMA style.

The 2011 Sunglasses Collection features bold as well as sophisticated wrap around masks for a cool look combined with lively and trendy fun colors. Motorsports are the inspiration for great cat graphics made of carbon fiber. What a style!

For the sports fan the new collection combines sporty streamlined front shapes with thematic temple decoration lines like triangle metal inserts and the famous form stripe that is emblematic of PUMA.

Even more you can also find a fabulous innovation of wrap around styles with flexible temples, for super light and comfortable wearing.

But whatever your preferences more fashion lifestyle or a bit sportier, just remember: Scoring leads to Scoring.

SPORTLIFESTYLE

Dazzling colors contrast with classic athletic grey to embody the positive impact of this SportLifestyle collection. The highest quality impact resistant materials have been used throughout offering lightweight flexibility.

Tahoe (PU 15110)

RRP from S$126 onwards
This women’s design is smooth and sporty with both looks and performance in mind. The rubber inlay end tips and rubber nose pads with ventilation system guarantee comfort and security with these fashionable, light-weight shades. Colors: Black (BK), Brown (BR), White (WH), and Purple (PU).

Catwalk (PU 15115)

RRP from S$126 onwards
Stunning color combinations give this style an intriguing touch that is full of the joy of life. These eye-popping shades are all about the freedom to express yourself. The leaping PUMA “triple cat” logo decoration at the temple implies dynamic movement. Colors: Black (BK), Brown (BR), Gray (GR), and Navy (NV).

Session I (PU 15116)

RRP from S$126 onwards
Upbeat sunglasses that shout performance featuring rubber temple inlays and PUMA’s rubber nose pad ventilation system designed for active men and women. Dynamic decorative features that push beyond the boundaries of style and make you want to run and run. Colors: Black (BK), Brown (BR), Red (RE), and Blue (BL).

Odyssey (PU 15118)

RRP from S$126 onwards
A cool wrap around design with strong color options and performance elements. The sleek, vital lens shape makes a powerful fashion statement. Partial injection hinge technology offers elasticity for those exuberant moments. Colors: Black (BK), Brown (BR), Red (RE), and Silver (SI).

Score (PU 15121)

RRP from S$126 onwards
Super lightweight, rimless sun shades for a more urban and brand-conscious appearance. Flexible, ergonomic temples curve inwards and surprising color variations complete a sophisticated look for those who can’t wait to find out what’s around the corner. Colors: Black (BK), BR (Brown), White (WH), and Green (GN).

Swing (PU 15122P)

RRP from S$146 onwards
Square-shaped lenses and angular half rims mean these frames move to a funky beat. The bright PUMA cat logo accent at the temple enhances this statement style while the adaptable rubber nose pads and the flexible temples offer the ultimate in comfort. Colors: Black (BK), Brown (BR), and Navy (NV).

SPORTLIFESTYLE

The joy of discovery, an active spontaneous lifestyle and the pleasure of shared experiences are the inspiration for the SportLifestyle collection. Polycarbonate 100 per cent UV protection lenses feature anti-scratch and impact resistant coating for adventurous spirits.

Axis (PU 15124)

RRP from S$126 onwards
The large cat graphic in carbon fiber at the temples is ready to make an enthusiastic entrance. A wraparound silhouette and vibrant colors on the broad temples lift these upbeat frames far above the ordinary. Colors: Black (BK), Blue (BL), and White (WH).

Triolog (PU 15113)

RRP from S$126 onwards
The exuberant colors of Africa position these sunglasses as leaders of the pack. The contrasting PUMA cat logo in vibrant orange, yellow, blue and green leaps beyond the horizon. The rubber inlays on the end tips gives a secure fit and assure maximum comfort. Colors: Black (BK), Brown (BR), Silver (SI), and Gunmetal (GU).

About Puma

PUMA is one of the world’s leading Sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. It’s Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

About Charmant

For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its license brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.

About Sin Kwang Group

Backed by more than 5 decades of experience, Sin Kwang Group, founded in 1954, is a reputable distributor of quality frames and sunglasses in Singapore, Malaysia, Indonesia, Thailand and Brunei. The vast product portfolio includes mass market and luxury eyewear brands, as well as high-tech eyewear designs from leading international suppliers; Charmant, Legacie, Luxottica, Nigura and Rodenstock. The company is also licensed to produce for Braun Buffel eyewear line. Visit http://eye-trendy.com.