Charmant Group Launches New “ad lib” models for 2011

By mwadmin 18 April 2011

TAGGED : Braun Buffel, Charmant Group, Excellence Titan, Singapore, Thailand

“ad lib” provides the fashion conscious Asian consumers with the best balance between fashionable and comfortable eyewear. It is the second brand released by the Group that uses EXCELLENCE TITAN, the ideal titanium alloy for the next generation in eyewear. A broader range of consumers is now able to enjoy the benefits of the exclusive material, with style.

Charmant Group Launches New “ad lib” models for 2011

Singapore, 18 April 2011 – Charmant Group., the global specialist in high-value titanium eyewear, releases the latest models of “ad lib” eyewear for 2011.

The brand & The Collection

“ad lib” is a new casual eyewear brand that combines fashion and a very comfortable wear. The brand name ‘ad lib’ is derived from the Latin word, “Ad libitum’, which means, “be free” or “as you like”. It is an attitude that “ad lib” products carry for consumers who enjoy expressing themselves freely, in a casual and individualistic manner.

The latest collection features a modern remix of eyewear styles in various colours and provides the best comfort for users with the brand new Excellence Titan hinge.

New hinge (patent pending)

The durable EXCELLENCE TITAN frame provides a superior soft grip and a comfortable fit without using bulky spring hinges. The new hinge part is designed as a hook. The metal bar made of EXCELLENCE TITAN is connected to the hook with the plastic parts ensure smooth open-close movements.

Excellence Titan

The material is the latest result of the Group’s continued and dedicated research and development work. Absolutely nickel-free, it is highly flexible and has the special memory function. The frame using this material offers a superior comfort wear. EXCELLENCE TITAN represents the next generation of eyewear.

New release highlights

AB3010

Using sheet metal for the front and the temples, this frame is designed to be cool and stylish. Further, an active look is provided by a “dual color” technique. The outside carries a quiet color suitable to the skin, and the inside, a refreshing color for accent. The square icon that represents the brand, ‘ad lib’ is decorously marked on the temples and the end tips. Colors: Black (BK), Blue (BL), Brown (BR), Titan (TI), and Wine (WI).

AB3011

The angular lens shape and the side metal ornaments create a sharp and cool atmosphere. A fashionable color and pattern are offered through the use of a layered acetate material. The square epoxy motifs are designed on the front as brand icons. Colors: Black (BK), Gray (GR), Light Brown (LB), Red (RE), and Violet (VO).

AB3012

The rounded lens shape exudes a soft and gentle mood. Further, the edge of the arm is carved sleekly and smoothly. The color combination of a chic and bright color reflects the taste of “ad lib”. The square epoxy icons are designed on the front to symbolize the brand. Colors: Blue (BL), Green (GN), Orange (OR), Red (RE), and Yellow (YE).

About Charmant

For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its license brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.

About Sin Kwang Group

Backed by more than 5 decades of experience, Sin Kwang Group, founded in 1954, is a reputable distributor of quality frames and sunglasses in Singapore, Malaysia, Indonesia, Thailand and Brunei. The vast product portfolio includes mass market and luxury eyewear brands, as well as high-tech eyewear designs from leading international suppliers; Charmant, Legacie, Luxottica, Nigura and Rodenstock. The company is also licensed to produce for Braun Buffel eyewear line. Visit http://eye-trendy.com.