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Announcing Payless ShoeSource Official Opening Stores in Singapore Offering Fashionable Footwear at Affordable Prices

Singapore, November 29, 2011 – Payless ShoeSource, the largest speciality family footwear retailer in the Western Hemisphere, and Franchise Company PT Mitra Adiperkasa Tbk, are planning to develop the Payless retail chain in Indonesia, Malaysia and Singapore.

Just like in the U.S. and in other parts of the world, Payless will be offering a huge variety of on-trend, comfortable, high-quality and affordable footwear to the Malaysian consumer. MAP ACTIVE FOOTWEAR (S) PTE LTD has opened 3 Payless ShoeSource stores in Singapore namely, Suntec City (#02-31/33/35/37), Centrepoint (#02- 32/33/34) and the new Changi City Point (#01-04/05).

Consumers can turn to Payless to get the latest must-have shoes and accessory trends including great selection of high heeled dress shoes, wide selection of wedges, handbags, tote bags, clutches, glitter shoes for girls, character sneakers for boys, and shoes that light up for both boys and girls — all at great value prices. The retail price range for men’s and women’s shoes is S$12.90 – S$99.90 and S$9.90 – S$49.90 for kid’s per pair.

The Payless team has created an energized, customer-centric organization dedicated to democratizing fashion and design in footwear and accessories to inspire fun, fashion possibilities for the family. Payless is also executing a House of Brands business strategy aimed at offering well-recognized brands featuring the latest on-trend styles offered at a great price in a fun, inspiring shopping environment.

The retailer’s extended children’s sizing program will also be available in stores throughout Indonesia. This program allows children of all ages to find the best shoes that fit just right. The extended sizing program was created in direct response to customers who conveyed feedback that they buy shoes for children whose feet are adult-sized, but the fashion, styling and pricing of adult shoes makes it challenging to find the right styles for these kids.

Recently, the Payless team has achieved many important initiatives:

Expanding Brand Portfolio
Through licensing arrangements or acquisitions the brand portfolio offered in Payless stores continues to expand and today includes such brands as Airwalk®, Zoe & Zac, Montego Bay Club, Above the Rim, Lower East Side, among others.

Designer Collections
Through relationships with New York-based fashion designers, Payless has designer collections featuring original designs by “Lela Rose for Payless” designed by the famous New York fashion designer Lela Rose, “Christian Siriano for Payless” designed by the Project Runway winner and now bona fide fashion designer, Christian Siriano. Through these arrangements Payless partners with the designers to unveil the footwear and accessory collections on the runway at New York Fashion Week, and later offers the collections in select Payless stores and on Payless.com®. The Payless designer collections are among the most broadly distributed designer footwear lines available in the U.S. today.

Payless Design Team
Payless has a footwear design team in New York City dedicated to developing original product designs supporting the retailer’s seasonal collection of on-trend products for the women’s, men’s and kids’ categories.

About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., (NYSE:PSS) is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of third quarter 2011, the company operated more 4,500 stores. For more than 50 years later, Payless® has serves millions of customers through its powerful network of stores located in a variety of retail settings in all 50 U.S. states, as well as in Puerto Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Russia and the Philippines and in Central America, the Caribbean, South America and the Middle East.

About MAP Active??
MAP ACTIVE(S) Pte Ltd is a division of PT MAP ACTIVE Indonesia. PT MAP ACTIVE is a subsidiary of public listed retailer, PT Mitra Adiperkasa Tbk (MAP). PT MAP Active specializes in Sports, Kids, and Leisure with 500+ stores in Indonesia. It plans to reach 1000+ stores by 2013 expanding it’s base into SE Asia Countries of Singapore, Malaysia, and Thailand, promoting health and wellbeing for the family. PT Mitra Adiperkasa TBK (MAP) is a multi level business of Department stores, Fashion, Sports, Kids Specialty, and F&B with a turnover forecasted at US$1.0B in 2011. As of 2011, MAP is the anchor tenant of the top 20 premier malls in Indonesia averaging almost 30% floor space.