ELLE’s latest 2011 Sunwear Collection by CHARMANT Group
Fabulous touch of French flair and elegance is no exception for ELLE’s 2011 sunwear collection. Its fantastic signature frame along with exciting new designs finishes your look in style.
ELLE’s latest 2011 Sunwear Collection by CHARMANT Group
Singapore, 14 March 2011 – Fabulous touch of French flair and elegance is no exception for ELLE’s 2011 sunwear collection. Its fantastic signature frame along with exciting new designs finishes your look in style.
For this collection, ELLE focuses its Elegance Chic and City Wear frames with breathtaking details and patterns. Simple structures and clean shapes observed from the latest trends. Inspired by flowers, stones, jewelry and lovely vintage ornaments like monograms, the new collection radiates chic, fashionable style. A glorious mixture of colors from mattified simplicity to heady brights complements each frame perfectly.
ÉLÉGANCE CHIC
EL 18923 Model (RRP from S$146 onwards)
Unbelievably trendy XL rectangular shades with a metal frame and a monogram-style logo at the hinges. With a hint of avant-garde, these are a cool fix for hot days in the urban jungle. Colors: Brown (BR), Gun (GU), and Silver (SI).
EL 18940 Model (RRP from S$138 onwards)
Swinging Sixties. A square, bold retro-frame with a modern spin: see-through at the hinges with a can’t miss monogram signature logo at the temples. Think ice-cold martinis at the French Riviera. Colors: Black (BK), Blue (BL), Brown (BR), and Purple (PU).
CITYWEAR
EL 18935 Model (RRP from S$146 onwards)
It’s all about the details – a puristic bold rectangular frame and an unexpected twist: The two-colored 3-D flower pattern on the arms is a stunning eye-catcher and sure to make heads turn. Colors: Black (BK), Blue (BL), Khaki (KH), and Purple (PU).
EL 18941 Model (RRP from S$146 onwards)
Eternally chic. Classically designed shades with a very luxurious upper-class touch. A beautiful stone application on the arms mirrors the color of the shades, only separated by a silver frame showcasing the ELLE logo. Colors: Black (BK), Brown (BR), Green (GN), and Red (RE).
EL 18928 Model (RRP from S$138 onwards)
Bon voyage! Get vacation ready with these classic, slightly butterfly-shaped frames. Two-toned, with a stripe pattern on the inside and a small, stylised logo at the temples, these shades are a bare necessity on any trip. Colors: Black (BK), Light Brown (LB), Brown (BR), Red (RE), and Purple (PU).
EL 18937 Model (RRP from S$146 onwards)
Viva Vintage. The perfect match for an elegant and feminine look, with a very charming eye-catcher. Inspired by vintage jewelry, the contemporary frame features dazzling two-toned stones with a silver frame. Colors: Black (BK), Blue (BL), Green (GN), Purple (PU), and Tortoise (TT).
About Charmant
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its license brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.
About Sin Kwang Group
Backed by more than 5 decades of experience, Sin Kwang Group, founded in 1954, is a reputable distributor of quality frames and sunglasses in Singapore, Malaysia, Indonesia, Thailand and Brunei. The vast product portfolio includes mass market and luxury eyewear brands, as well as high-tech eyewear designs from leading international suppliers; Charmant, Legacie, Luxottica, Nigura and Rodenstock. The company is also licensed to produce for Braun Buffel eyewear line. Visit http://eye-trendy.com.
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