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Singapore, December 16, 2011 – ELLE espouses contemporary modern femininity. Ever optimistic, ELLE is open-minded and intuitive with a liberal sprinkling of fun and frivolity. ELLE embraces fashion but cleverly distils the latest trends creating an accessible, individual and above all chic look for each new season. With a generous dash of French sensuality, ELLE reinvents every new fashion moment with unsurpassed flair and cachet.

Striking graphic colours, softly flowing silhouettes, and statement-making jewellery and accessories are the key trend elements providing the vision for ELLE Eyewear’s 2012 summer selection. Structured frame forms are enhanced by vibrant new hues or elegantly enunciated colour blocking with contrasting but stylishly complementary tones on front and temple. New colours and inventive colour interplay are explored including wine or nude pink, tie-dye or stripes. Feminine sensuality is underscored by beautiful stringed pearl details or expressive ELLE logo graphics.

As always, the ELLE Eyewear collection provides great high fashion looks in top quality, beautifully rendered materials at an affordable price.

EL18946
A medley of luminous colour blocking depicts this seductive feminine style. Playful colour toning is expressed through marble effect frame fronts with contrasting temples and arms or solid front with accented arms. Trendy summer hues are out in force with scorching all over red, cool marbled blue with bright white arms or elegant black with warm tortoise. Colors available are: Beige (BE), Black (BK), Blue (BL), Brown (BR), Red (RE).

EL18950
A superlative design feature ensures that the eye is instantly drawn to a unique and stunning aspect of these beautiful ELLE frames. The elaborately fashioned temple and arm are inspired by richly coloured artistic stained-glass windows. The attractive bold front appears in complementary shades making this one unique and stand out summer style. Colors available are: Black (BK), Brown (BR), Purple (PU), Red (RE).

EL18951
Graceful frame fronts effortlessly annex lithe arms via a decorative ELLE logo in an exquisite gold or silver plate. Inspiring and inventive colour choices bring out the best in this wearable acetate style with khaki pink marble renderings or soft marble brown with candy coloured pink. Match this glamorous summer look with a bohemian floral style and simple straw hat. Colors available are: Black (BK), Blue (BL), Havana (HV), Khaki (KH), Pink (PK).

EL18956
An elaborate multi-metal-plated ELLE logo and daring colour plays make this exotic acetate frame the most glamorous option for tropical summer days. A clever effect with colour glints such as yellow flecked red or pink and green flecked blue ensures that these sunglasses embody the ELLE philosophy of flair and originality in style. Colors available are: Black (BK), Blue (BL), Havana (HV), Red (RE), Violet (VO).

EL18959
A dash of pizzazz is conveyed by this summer frame with diamond cut, glassy translucent front smoothly offset by solid, opaque arms featuring a graphic metallic ELLE logo. A cosmopolitan and chic accessory for every summer season occasion. Colors available are: Black (BK), Brown (BR), Purple (PU), Wine (WI).

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy .