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Singapore, December 16, 2011 – At PUMA we strongly believe that real life is dynamic. With this in mind, we are pleased to present you with an entirely new league of Sunglasses sharply distinctive, that joyfully mixes sport and lifestyle elements. Bringing life into sport and sport into lifestyle, turning everyday into a game, the unexpected moments into moments of glory, and the walk home into a race, because life is meant to be played.

PUMA Eyewear brings to you this philosophy with trendy, fun products which are highly functional in every situation: be it sporty, out on the town or just chilling. Ergonomic and lightweight styles with soft performance features, like adaptable nose pads with ventilation system, rubber inlays for non-slip function, flexible and innovative temple design; guarantee ultimate wearing comfort and articulate looks that echo our unique spirit. Vivid colour executions and the iconic cat logo on the temple or lens identify the unmistakable PUMA verve. A lifestyle or sporty design can be chosen according to taste and type.

The 2012 Sunglasses Collection is inspired by the bright lights and fast lifestyle of the big city. The lifestyle range mixes bright, neon-like colours with pastel tones. The frames’ shapes are trendy and cool. The sporty range is characterised by a clean design that strengthens the sense of speed and pulsing life through streamlined shapes. Both ranges employ a unique and ultra hip pattern: a check look in the lifestyle collection and graffiti-inspired motif in the sports collection.

Ray (cod. PU15130)
RRP from S$142 onwards
Light, translucent frames, in a totally hip Wayfarer style, together with mirrored lenses feature the hottest trend revival of summer 2012.

Beam (cod. PU15139)
RRP from S$142 onwards
Sporty and chic, this streamlined translucent frame features a zesty, graffiti inspired pattern on the inner arm, beautifully offset by solid-coloured frame front.

Laser (cod. PU15140)
RRP from S$142 onwards
A rounder wrap-like effect gives this style frame a dynamic athletic appeal. The curvy form and luscious colour choices including tangy orange and juicy purple combined with the multi-coloured inner arm pattern make this the perfect girls’ style.

Flash (cod. PU15142)
RRP from S$142 onwards
Flashy neon colours and a fast-moving PUMA logo leap at you from this super sporty number. Futuristic ergonomic design and rubber inlays combine with riveting colour choices making for the ultimate sport sun look.

Fluo (cod. PU15146P)
RRP from S$142 onwards
This high performance sporty sun style has a unique special feature. Each frame comes with not one but two pairs of lenses. The black-rimmed mounted lens has polarized lenses. The spare lens is trendily mirrored and rimmed in the same colour as the frame body. Rubber inlays and the dynamic PUMA logo complete this exclusive, dynamic style.

About Puma
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

About Charmant
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for its pioneering work in research and development of new technologies. Striving for perfection and high quality through its products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its licensed brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned licensed partner.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia. Visit http://eye-trendy.com, and on Facebook at http://fb.com/eyetrendy.