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A fantastic range of new styles captures everything the brand is known and loved for. High quality, superb wearing comfort and the latest trends are merged with timeless designs. Whether casual, trendy, fashionable or sporty, Esprit guarantees the perfect frame to suit your very own personal style.

Esprit’s 2011 Sunwear

Back to nature: By CHARMANT Group

Singapore, 11 March 2011 – A fantastic range of new styles captures everything the brand is known and loved for. High quality, superb wearing comfort and the latest trends are merged with timeless designs. Whether casual, trendy, fashionable or sporty, Esprit guarantees the perfect frame to suit your very own personal style.

The distinctive Esprit spirit represents everything a modern and active life is all about: friends, family, a love for nature and the outdoors and a positive, open-minded attitude. Across all ages and generations, Esprit is the brand for the whole family.

The new designs concentrate on nature and every model incorporates the theme in a different way: whether it’s contemporary and modern styles a la urban jungle or delicate patterns taken from flora and fauna. Just like nature, the frames feature a gorgeous and extraordinary multitude of shapes and colors – each a natural piece of art in itself. From organic structures like leaves to urban elements like ropes, chains and stones, all models bear a wonderful love for details and the great outdoors.

Urban

Cities live and breathe fashion. Esprit’s Urban theme brings nature into the mix with all its glorious motives – colors, stones, marble and beautiful patterns like ropes and chains.

ET 17754 (RRP from S$114 onwards)

The classic and beloved Wayfarer shape in all its glory is back. The arms are slightly offset in color and bear a discreet emblem. Simple, edgy and cool: the one accessory that has it all.

ET 17751 (RRP from S$114 onwards)

Paris and a day at the Louvre. The retro-inspired and yet very metropolitan frame is just perfect for a day of culture and sight-seeing. A thin, delicate eyewire with exposed temples and slightly broader arms, adorned with a round logo at the hinges.

ET 17727 (RRP from S$138 onwards)

Glamorous and beautifully crafted shades, highlighted by a delicate rope design along the bridge and arms, with open temples. Perfect for a sunset walk over Brooklyn Bridge into Manhattan.

ET 17748 (RRP from S$130 onwards)

If you’re going to San Francisco… Extravagant shades inspired by the glorious seventies. The oversized frame is the ultimate mark of free spirits everywhere. Two-toned with a restrained marble pattern, the frame features a square logo emblem at the temples. Be sure to wear some flowers in your hair!

ET 17742 (RRP from S$122 onwards)

Twisting the night away. Get into the swing of things with these fabulously stylish shades. Lines of color surround the rectangular frame, twisting and creating movement along the arms. You’ll be the queen of every rooftop party.

Organic

Mother nature. The Organic models represent the beauty of nature – mirroring the wide variety of colors and shapes, from very expressive to dainty and delicate.

ET 17739 (RRP from S$130 onwards)

Beautiful oval-shaped shades, complemented by tapered arms with an elegant curve. The ton-sur-ton marble structure at the temples featuring a small logo highlights the sophisticated vibe. The perfect look for a sunset drink on Long Island Beach.

ET 17735 (RRP from S$130 onwards)

A walk in the park. Ultramodern, oversized frames with a fabulous edgy look, complemented by a gorgeous leaf embellishment at the temples. These frames represent the perfect fusion between city and country – just the thing to wear for a stroll through Central Park.

About Charmant

For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant’s house brands as much as in its license brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.

About Sin Kwang Group

Backed by more than 5 decades of experience, Sin Kwang Group, founded in 1954, is a reputable distributor of quality frames and sunglasses in Singapore, Malaysia, Indonesia, Thailand and Brunei. The vast product portfolio includes mass market and luxury eyewear brands, as well as high-tech eyewear designs from leading international suppliers; Charmant, Legacie, Luxottica, Nigura and Rodenstock. The company is also licensed to produce for Braun Buffel eyewear line. Visit http://eye-trendy.com.

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