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The Tru Trussardi eyewear collection of sunwear and optical frames epitomize everyday elegance and are ideal for dynamic metropolitan lifestyles. The Tru Trussardi Eyewear customers are confident in their own individual style and search for strong looks to complement their wardrobes. Connoisseurs of quality, they also enjoy contemporary twists on the casual and the classic.

Tru Trussardi Debut Spring/Summer 2011 Collection In Singapore

Eyewear collection balances heritage with high-tech innovation for both men and women

Singapore, 17 March 2011 – Since its start as an accessories maker and a leather expert back in 1911, Trussardi has become known as a purveyor of Italian chic, a brand that balances its heritage and history with high-tech innovation. The Tru Trussardi eyewear collection of sunwear and optical frames epitomize everyday elegance and are ideal for dynamic metropolitan lifestyles. The Tru Trussardi Eyewear customers are confident in their own individual style and search for strong looks to complement their wardrobes. Connoisseurs of quality, they also enjoy contemporary twists on the casual and the classic.

TRU TRUSSARDI SUNWEAR

The sunwear lineup offers an impressive range of signature shapes that express the brand’s Italian legacy and showcase unexpected uses of leather and tailoring treatments. A fresh mix and match of materials–including hard and soft, matte and glossy, warm and cold – creates new emotional and tactile experiences for the season.

For men, the Tru Trussardi sunwear collection is inspired by the Urban Dandy, both in his rock and classic stages of development. The Rock Dandy frames tend to be bigger in size, square with generous rims and metal detailing like studs.

Urban Wild Glam is the theme for the women’s Tru Trussardi sunwear collection. The Exotic City styles feature oversized, elegant and expressive shapes, custom-made acetate with exotic snake skin patterns and braided end piece and temple detailing taken from belts and bags in the main collection.

TRU TRUSSARDI OPTICALS

The optical collection merges contemporary expressive forms with modern and casual elegance and adds in a subtle nuance of Italian chic. This makes the collection fresh and wearable for all trendy classic metropolitan types who like to underline their personal style with a hint of understated fashion.

The women’s optical collection stands out with expressive yet flattering forms and subtle and smart detailing and design. Inspired by the latest trend of cat-eyed shapes, the spectacles express this form subtly by being slightly pointed but still classic and elegant, like the cat-eye form of TR12703 which feature custom-made acetate with snake skin pattern inside the temple.

But the collection also offers a range of classic elegant shapes, which all reveal a subtle and discreet detail that reminds you of the brand´s heritage. As seen in the sunwear, the leather pattern is lasered into acetate or metal or shows itself as colourful pattern inside the temple. The style TR12704, for example, features an end piece in metal with lasered leather pattern.

The men’s optical range offers modern interpretations of classic shapes and casual dynamic styles. These speak to self-confident men who appreciate fashion and demand quality and who like to use eyewear to express their signature look. The classic shapes feature Clubmaster like TR12708 and vintage-inspired round forms like TR12709, which are balanced in their choice of material and color. The design is distinctive but not too brash, bringing out the Italian side in every man.

About TRUSSARDI

Having started out as an accessories producer specializing in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house Trussardi has constantly reinvented and refortified itself and is today active in the fashion world with the brands Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans. Trussardi stands for a new lifestyle, for discreet sophistication, experimentation and innovation; for restrained elegance, attention to detail, sobriety, allure and high aspiration – but most of all, Trussardi stands for excellence. Everything the Group does is striving for perfection.

About Charmant

For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer. This strong dedication to perfection can be experienced in Charmant´s house brands as much as in its license brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner.

About Sin Kwang Group

Backed by more than 5 decades of experience, Sin Kwang Group, founded in 1954, is a reputable distributor of quality frames and sunglasses in Singapore, Malaysia, Indonesia, Thailand and Brunei. The vast product portfolio includes mass market and luxury eyewear brands, as well as high-tech eyewear designs from leading international suppliers; Charmant, Legacie, Luxottica, Nigura and Rodenstock. The company is also licensed to produce for Braun Buffel eyewear line. Visit http://eye-trendy.com.

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