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FOR IMMEDIATE RELEASE (FOR SINGAPORE ONLY)

Puma Eyewear Presents the Motor Sport Collection 2007 in Zouk's Banging Backyard BBQ Party

SINGAPORE, 18 September 2007 - PUMA® Motor Sport Collection 2007 by Charmant Group makes it first local public appearance today in the Banging Backyard BBQ Party in Zouk Singapore.

PUMA Motor Sport Edition is a sunglass collection that combines an authentic mixture of creative influences from the world of sports, contemporary lifestyle and elements of the latest fashion parades. Featuring aerodynamic construction, top-quality high-tech materials, and trendy design details, this latest collection get the heartbeats of those who live life in the fast lane pumping. Whether in the city, at the pool or in the club, the new styles and extravagant details makes each pair of PUMA Motor Sport Sunwear an ideal accessory for fans of a relaxed and sporty lifestyle.

Sin Kwang Group of companies, the exclusive distributor of Charmant Group in Singapore, presents the collection, as well as other new PUMA eyewear models in this hip-hop themed event.

Motor Sport Collection 2007 Highlights

Fins (PU15018)
Eyewear that reflects the racer's infinite passion for power. The air rips on the bridge, and subtle logo application on both temples gives it an understated sporty look.

Colours available: black matt + green, light blue matt + blue gradient, brown hairline + brown gradient, silver hairline + gray lens

Suggested Retail Price: S$180*


Gills (PU15019P)
Sunwear for that turbo feeling. Compact design featuring three layers of acetate in vibrant colour combinations. For ultimate road holding, the sunwear offers sparkling chrome inlays on both temples. A subtle PUMA logo gives the deciding boost.

Colours available: black solid + gray polarized, tortoise + green polarized lens Suggested Retail Price: S$192*

Track-I (PU15020P)
Colours available: dark green + brown polarized, red shiny + gray polarized lens
Suggested Retail Price: S$180*

Track-II (PU15021P)
Colours available: gray black gradient + green polarized, red silver gradient matt + gray polarized lens
Suggested Retail Price: S$180*


Other models presented during the event are:

Sunwear Collection 2007

Fusion (PU15004)
Colours available: black shiny + gray, dark blue shiny + blue gray, brown shiny + brown gradient, black shiny + green lens
Suggested Retail Price: S$152*

Windchill (PU15010)
Colours available: black matt + gray, dark blue matt + blue, red matt + gray gradient, silver matt + dark brown lens
Suggested Retail Price: S$152*

Go+ (PU15014P)
Colours available: black matt + gray polarized, gray matt + green polarized lens
Suggested Retail Price: S$180*

Definition (PU15015P)
Colours available: black matt + gray polarized, gray matt + green polarized, silver matt + brown polarized lens
Suggested Retail Price: S$236*

The above models are available in Puma Shop and all leading optical outlets.

* All prices quoted are in Singapore dollars and excludes prevailing GST.


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including luxury brands such as Miu Miu, Dolce & Gabbana, Prada as well as sports and casual brands, such as Reebok, Porsche, Esprit, Lacoste, Charmant and Puma for those with an active lifestyle.

About Charmant
The Charmant Group is one of the world's leading eyewear companies of high quality optical frames and sunglasses. Beginning in 1956 as a manufacturer of spectacle parts, the group was later transformed into a general manufacturer of spectacle frames through the development and improvement of its own original technology. It is also the pioneer of pure titanium frames and has been supplying them since the early 1980's. Today, the Group produces seven million pieces of spectacle frames annually and serves consumers in over 100 countries.

The Charmant Group has extensive expertise in marketing licensed brands such as ELLE and ESPRIT. As of July '06 it also starts to distribute a new LACOSTE eyewear collection in the US and other Americas, Asia and Oceania areas are to follow. The Group's most recent addition is the eyewear license for PUMA, the hot and heavily in demand athletic brand that successfully fuses influences from sport, lifestyle and fashion. The new collection made its worldwide debut at the Silmo exhibition in Paris in October 2006.

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