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FOR IMMEDIATE RELEASE (For Singapore Only)

Reebok Eyewear Ophthalmic Frame B5060 Receives "Red Dot" For Superior Design Quality

SINGAPORE, 16 October 2007 - For its outstanding design, the ophthalmic frame B5060 by Reebok Eyewear has now received one of the most coveted design prizes worldwide -the "red dot". This quality seal for good design is awarded annually in the international "red dot design award" competition by a jury of experts and only goes to products with a particularly sophisticated and innovative design.

A very light weight and highly flexible temples are the design characteristics of the Reebok B5060 plastic frame. The special technical features of these spectacles are their temples, which are made of highly flexible nylon. The temple tips have been molded with a soft, non-slip material. The temple tips remain adjustable thanks to the construction's metal core. A clear, striking use of form rounds off the modern character of this frame.

An international jury of renowned design experts judged the competing products. They examined and tested the products and assessed them according to criteria such as degree of innovation, functionality, ergonomics, durability, ecological compatibility, and clarity of function. This year, companies from 43 countries with a total of 2,548 products faced the jury's verdict.

The award ceremony took place on 25th June 2007 in the Essen Aalto Theatre in front of more than 1,000 guests. After the ceremony, the ophthalmic frame was first presented with the other award-winning products in a special exhibition, before it was showcased in the red dot design museum, the largest exhibition of contemporary design worldwide, for the duration of one year.

In Singapore, the same acclaimed Reebok B5060 plastic frame is displayed at the Singapore Red Dot Museum, along Maxwell Road, from 1 August 2007 to 4 July 2008.

Sin Kwang Group of Companies is the exclusive distributor for Reebok in Singapore.


Image of Rebook B5060 (in compressed ZIP, 628kB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Reebok, Etienne Aigner, Longines, Rodenstock, Porsche Design, Elle, Esprit, Lacoste, Quiksilver, Roxy, Braun Buffel, Charmant and Puma.

About the red dot design award
With more than 6,000 entries in its categories red dot award: product design, red dot award: communication design, and red dot award: design concept the red dot design award is one of the leading and largest design competitions worldwide. Since 1955, the Essen Design Zentrum Nordrhein Westfalen has annually selected outstanding design quality and paid official tribute to the award-winning products in an exhibition. For more information, please go to www.red-dot.de/press.

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