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FOR IMMEDIATE RELEASE (For Singapore Only)

Sin Kwang Optical unveils Aigner Sunglasses Spring/Summer 2008 range

Bold and luxurious Aigner sunglasses styled for those who value tradition, yet stay in the forefront of innovation and trends

SINGAPORE, 30 October 2007 - Etienne Aigner, the brand synonymous with classic elegance, has launched its Spring/Summer 2008 range of sunglasses through distributor Sin Kwang Optical in Singapore. The new Spring/Summer 2008 range of sunglasses, inspired by the desert theme that symbolizes consuming passion and exotic landscapes, would appeal immediately to ladies who desire a classic brand with elegant choice of materials, and yet present a contemporary and active image.

The Aigner Spring/Summer 2008 range of sunglasses is exclusively for ladies this time, and feature the strong and distinctive Aigner "horseshoe" logo in stamped metal, signifying the strength and heritage of the brand that stood the test of time. The sunglasses come in warm sand and earthy tones such as Havana or Beige, dazzle in elegant Black or Aigner's signature Chianti Red. The highlight is a rectangular oversize model in lovely sand hues moving in waves over the frame. The Aigner logo is recognized worldwide, and denotes strength, elegance, beauty, and independence, all values of today's successful contemporary ladies.

The two-toned gradient lenses are available for the model 4018, and especially suitable for those who lead an active lifestyle, as the wearer can be shielded from the sun, yet able to read details such as information on the dashboard when driving.

The A4018 features either a marbled frame (in hazel, sienna or chocolate) or black with white pearl effect, with gunmetal, gray, gray gradient or brown gradient lenses.

The A4019 and A4020 features a frame available in hazel-ivory striped and hazel-copper frame, black with silver, havanna and gold, or black-hazel striped with hazel and gold. The lenses are available in single shades of brown or gray.

The A3019 features a frame that is available in mahogany, black, gold or midnight blue, with gray blue, tobacco gradient, or brown gradient lenses.

Aigner lenses meet the EU directives 89/686 EWG and conform to the norm EN1836:2005. They offer a maximum protection against harmful UV-A, UV-B and UV-C rays.

The Aigner Spring/Summer 2008 sunglasses are available from SG$300 (suggested retail price, before prevailing Goods and Services Tax), at all authorized Optical dealers in Singapore.


Images of Aigner A4018, A4019 and A4020 (in compressed ZIP, 460kB)


About Etienne Aigner AG
Extending the reach of its horseshoe logo, Etienne Aigner has expanded its classically styled leather goods and apparel beyond its mainstay handbags and belts. The brand name adorns such items as costume jewelry, briefcases and computer bags, and shoes, and Etienne Aigner licenses its name for cosmetics, eyewear, men's and women's apparel, and watches. Worldwide, its goods are sold through about 135 franchise shops (mostly outside of Germany) and more than 400 other locations in about 40 countries. Founded in 1965, Etienne Aigner oversees distribution of Etienne Aigner products in Africa, Asia, Australia, and Europe.

About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Braun Buffel, Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Quiksilver, Reebok, Rodenstock and Roxy.

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