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FOR IMMEDIATE RELEASE (For Singapore Only)

Braun Büffel debuts its contemporary chic eyewear worldwide in Singapore

SINGAPORE, November 5, 2007 - Established eyewear distributor Sin Kwang Group, the official licensed partner of Braun Büffel, debuts the latest Braun Büffel eyewear collection in Singapore and regional markets such as Malaysia and Indonesia. Totaling 21 models, this collection includes 11 models of optical frames and 10 models of sunglasses, each in 4 vibrant colors, including the ever stylish black frame.

The latest Braun Büffel collection includes the Signature optical frame for men (model 17103), a metallic frame with acetate temples, and Signature sunglass acetate frame with unique and chic 3-layered colors for ladies (model 96205).

The new Braun Büffel eyewear range has models that unifies with the rich Braun Büffel heritage. The whole range is chic and contemporary with colors to cater to the fashionable and the young, and provides Braun Büffel fans a chance to own complementary eyewear. Trendier and more vibrant than the previous collection, this latest collection appeals to both young gentlemen and ladies who favor modernity with an elegant touch.

All Braun Büffel sunglasses come complete with gradient, ultraviolet (UV) protective lenses to shield wearers from the damaging effects of the sun's rays on eyes and yet allows wearers to read print at close range.

Braun Büffel has 120 years of history since 1887, started by master saddler and upholsterer Johann Braun, in the "leather" town of Kirn in Germany. The brand started with purses, carrier bags and school satchels. The name Braun Büffel means "brown buffalo" in German.

The sunglasses and frames are available at all leading optical shops and Braun Büffel boutiques (only sunglasses) in Singapore from December 2007. Suggested Retail Price of S$145 onwards, excluding the prevailing GST rates.


Images of Braun Büffel eyewear (in compressed ZIP, 1.9MB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Reebok, Rodenstock, Roxy and Quiksilver.

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