MEDIA CONTACTS:

Ter Hui Peng / Tia Kai Yen
McGallen & Bolden PR
tel: +65-63246588
email

FOR IMMEDIATE RELEASE (For Singapore Only)

ELLE Sunwear Unveils 2008 Collection

SINGAPORE, 26 November 2007 - The new 2008 Elle Sunwear collection epitomizes the confident modern woman who is smart, feminine, stylish, attractive, and sensuous. Incorporating more daring and expressive designs, finishing and material mixes, this collection reflects the mindset of young modern women, and their courage to express their individuality in style.

The 2008 Elle Sunwear introduces the widest range of designs for the first time, using linings and layers, discreet prints and logos, contrasting colors for the upper and lower section of the frames, embedded Swarovski crystals, metal inlay and engraved patterns.

Established local eyewear distributor Sin Kwang Group of companies, the exclusive distributor of Charmant Group in Singapore, will introduce the 2008 Elle Eyewear Collection in the Singapore, Malaysia & Indonesia markets under license.

Based in Japan, the Charmant Group is a world leader in the manufacturing, designing, production, marketing and distribution of integrated frames, with more than 50 years of experience in spectacle frame production, with an international operating presence and distribution coverage in almost 100 countries.


Product Backgrounder

Distinction II (EL18866)
This distinctive and trendy square acetate frame is dynamic and elegant. The basic color is a perfect fit for every occasion, and the engraved metal inlay on the end piece underscore the unique character.

Colors:
BK: Black
DA: Demi Brown
RE: Red
BR: Brown
Suggested Retail Price: From S$122.50 onwards

Mystic II (EL18868)
Set the mood for summer with this unique design. The artistically fitted metal inlay inspired by Indian design on the broad temples and its youthful square shape, give this frame an exotic and mystical touch. Radiating femininity and class, this elite frame is intended for the refined woman who knows how to combine just the right dose of playfulness with elegance.

Colors:
BK: Black
DA: Demi Amber
GN: Green
RE: Red
Suggested Retail Price: From S$122.50 onwards

Floret I (EL18869)
The elegant floral engraving on wide temples of this classical form acetate model subtly reminds us of every blossoming moment of summer. These sunglasses are the ideal companion for all occasions - the feminine accessory for a sexy yet romantic outing.

Colors:
BK: Black
BR: Brown
BL: Blue
RE: Red
Suggested Retail Price: From S$122.50 onwards

Crystal I (EL18875)
Delicate Swarovski crystals on the end piece underscore the glamorous look of this fashionable range. This sophisticated model in a stylish mask shape incorporates elements of the classic aviator with a distinctive and alluring twist.

Colors:
BK: Black
BR: Brown
LB: Light Brown
Suggested Retail Price: From S$122.50 onwards

The above models are available at all leading optical outlets.
* All prices quoted are in Singapore dollars and excludes prevailing GST.


Images of Elle eyewear (in compressed ZIP, 784kB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Reebok, Rodenstock, Roxy and Quiksilver.

| go to top |

Disclaimer: McGallen & Bolden cannot be held liable for any information issued on behalf of its client and any delay its receipt. Any appearance of information on our site does not constitute our endorsement of any of the clients, products or services. We will not be liable or held responsible for any subsequent publishing or distribution by third parties any of these information of clients.
Microwire.info, the visual identity and other related content, are trademarks of McGallen & Bolden Group.
Copyright© 2005-2006 McGallen & Bolden Group. All rights reserved. Legal Notice.