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FOR IMMEDIATE RELEASE (For Singapore Only)

Esprit Eyewear Unveils 2008 Collection

SINGAPORE, 26 November 2007 - For the first time, Esprit Sunwear will present its 2008 selection in 2 distinct sunwear lines: Esprit Casual and Esprit Collection. The categories correspond to the Esprit product worlds which are positioned at variance to one another.

The stylish models of Esprit Sunwear are geared to the newest designer trends and implement these with a touch of glamour. Colors and forms are timelessly appealing and the sunwear is a pleasure to wear at any occasion.

In 2008, Esprit Sunwear will focus on transparent and multi-color layered acetate, coverings, and elaborative artistic details. Gothic elements, chain embellishments, Swarovski crystals, and metal ornaments will provide each model with its own unique look.

Established local eyewear distributor Sin Kwang Group of companies, the exclusive distributor of Charmant Group in Singapore, Malaysia & Indonesia, will introduce the 2008 Esprit Eyewear Collection in the these markets under license.


Product Backgrounder

Esprit Casual
The target group of Esprit Casual Sunwear is women and men who identify with the Esprit lifestyle: Flexible, optimistic and open to new experiences. They love a clean look which fits their active lifestyle where friends, family and leisure time take centre stage.

ET17645 - Recreation
A classical style reinterpreted with a soft square face creation exudes elegance and refinement. The discreet logo on the broad temple creates an unconventional yet feminine look.

Colors:
538: Black solid
511: Demi green
564: Dark Brown
531: Red
Suggested Retail Price: From S$115 onwards

ET17648 - PURE I
This masculine acetate frame has a clean cut look that melds a natural and retro look, with a sense of modern simplicity and steadfastness. This attention-getting frame is where purist elegance meets dynamic flair.

Colors:
538: Black
547: Green
511: Demi
Suggested Retail Price: From S$115 onwards


ET17650 - NONCHALANT I
This casual square frame complements the composure of the confident man or woman who is stylish and contemporary. A slightly curved front with broad temples and a metal inlay, the Nonchalant elevates the cool factor for any outfit.

Colors:
538: Black
511: Demi
Suggested Retail Price: From S$115 onwards


Esprit Collection
Esprit Collection is directed towards self-confident women and men. Self realization and a lifestyle full of events and pleasure take centre stage. They are ambitious and prefer a contemporary style, in order to underline their personality with an aesthetic and modern look. This segment provides top quality combined with excellent craftsmanship.

ET17628 - Cult
A feminine oversized retro style with a modern interpretation, this frame is perfect for a confident woman. The extravagant metal inlay with embossed circles laid in fashionable acetate underscores a quiet assertiveness and confidence.

Colors:
538: Black
511: Demi
535: Brown
577: Purple
505: Gray
Suggested Retail Price: From S$130 onwards

ET17630 - CHAIN I
The soft square acetate frame in a contemporary and exclusive color range provides the perfect basis for the stylish chain embellishments on the temples. Thus this sunwear model represents the ultimate accessory for elegant cosmopolitans!

Colors:
538: Black solid
511: Demi
535: Brown
Suggested Retail Price: From S$130 onwards

ET17634 - TIMELESS II
Slim, light and elegant, Timeless II is a combination of a sporty and elegant look for the ESPRIT man of today. The acetate temples complement the nicely designed metal end piece, to enhance the gracefulness of this frame.

Colors:
505: Gray
511: Demi
538: Black matt
Suggested Retail Price: From S$140 onwards


Esprit Limited Collection
To celebrate Esprit's 40th anniversary in 2008, a series of limited edition Esprit eyewear will be launched in January 2008. The acetate sunwear, 2 for women and 1 for unisex, will all bear the Esprit 1968 metal ring inlay on the broad temples. A necklace with a silver ESPRIT logo ring on a leather band, and engraved "ESPRIT 1968" on the ring, will be part of the special collector's item.

ET17663
ET17664
ET17665

Colors:
538: Black
511: Demi
Suggested Retail Price: From S$180 onwards

The above models are available in Esprit Shop & all leading optical outlets.
* All prices quoted are in Singapore dollars and excludes prevailing GST.


Images of Esprit eyewear (in compressed ZIP, 600kB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Reebok, Rodenstock, Roxy and Quiksilver.

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