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FOR IMMEDIATE RELEASE (For Singapore Only)

Lacoste Eyewear - Contemporary interpretations of classic elegance

Sporting ease combined with relaxed elegance: this is the world of Lacoste

SINGAPORE, 26 November 2007 - Inspired by the classic fashion appreciation of the 50's and 60's, the new 2008 Lacoste Eyewear Collection fits in perfectly with current trends. The fundamentals are distinct colors and forms, steadfast wearing comfort and high-quality materials.

Authentic eyewear fashion for those cosmopolitans who endorse a timelessly elegant lifestyle - whether on the green or on life's centre court - and who underline their style with subtlety and assert their personality with effect.

The Lacoste Eyewear Collection 2008 is marketed in the American and Asian markets under license by Charmant Group, an international specialist for high-quality eyewear. Sin Kwang Group is the exclusive distributor for Lacoste Eyewear in Singapore, Malaysia and Indonesia.


Product Backgrounders

LACOSTE MAN

LA12417
A contemporary style in a classic design for the cosmopolitan man, this casual lightweight frame exudes a sporty elegance with maximum wearing comfort. The clean-cut metal end piece with the embossed crocodile logo, together with a combination of metal front and acetate temples lends individuality from the crowd.

Colors:
BK: Black semi matt
BR: Dark brown semi matt
GN: Dark green
Suggested Retail Price: From S$214 onwards


LA12422
Characterized by a unique lightness due to the plane, thin metal frame and sleek temples, this fashionable full-rim metal frame underlines masculinity, while the smooth surface and distinctive silhouette emanates refinement.

Colors:
BK: Black semi matt
LG: Light Graymatt
LB: Light Brown semi matt
BR: Dark brown semi matt
Suggested Retail Price: From S$214 onwards


LA12424
Powerful and outstanding, these shades combine the exceptional full-rim mask and the filigree temples for a light appearance. The Lacoste logo plate integrated on the top bar and a slightly curved front accentuates the sporty look for the trendy and unconventional man.

Colors:
BK: Black semi matt
BR: Brown hairline
GR: Gun metal hairline
GP: Light gold hairline
Suggested Retail Price: From S$214 onwards


LACOSTE WOMAN

LA12616
Luxurious crocodile features make this exclusive design an absolute match winner. In this model, Lacoste translates they style traditions of the past into the present - with much attention to detail. Ladylike and absolutely unique.

Colors:
BK: Black solid
BE: Beige Horn
TT: Demi Brown
PU: Purple
Suggested Retail Price: From S$180 onwards


LA12618
Young, unconventional and ahead of its time, this frame appeals to individualistic men and women who like the chic and casual look with a provocative touch. The curved front and light metal frame perfects the look with a uniquely comfortable wear.

Colors:
BK: Black semi matt
BR: Dark Brown
BE: Light Gold semi matt
PU: Purple Hairline
Suggested Retail Price: From S$214 onwards


LA12619
Sleek and light, with a straight nose bridge and top bar to accentuate a sophisticated style, this updated interpretation of the aviator look has a timeless and understated charm.

Colors:
BK: Black semi matt
SI: Silver WP semi matt
GP: Light Gold semi matt
BR: Brown Semi matt
Suggested Retail Price: From S$214 onwards

The above models are available in Lacoste Shop & all leading optical outlets.
* All prices quoted are in Singapore dollars and excludes prevailing GST.


Images of Lacoste eyewear (in compressed ZIP, 344kB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Reebok, Rodenstock, Roxy and Quiksilver.

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