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FOR IMMEDIATE RELEASE (For Singapore Only)

PUMA Eyewear - Make Life A Catwalk

SINGAPORE, 26 November 2007 - Unmistakable, individual and spontaneous: the new 2008 PUMA Eyewear Collection combines elements from the world of sports with creative details, lifestyle and fashion. Urban mobility, Motor sport and Heritage - three lines, one credo: Casual design, geared to the high standard of the brand: to set trends.

The Charmant Group, an internationally active specialist in high-quality eyewear, will introduce the 2008 Puma Eyewear Collection into the German and international markets under license. Sin Kwang Group is the exclusive distributor for Puma Eyewear in Singapore, Malaysia and Indonesia.


Product Backgrounder

HERITAGE
Heritage draws the true personality of the wearer into the centre of focus. Sportive fashion for "fresh faces", which achieves more qualitatively - than short-lived fashion trends.


PU15025P - Cult
A fashionable full-rim model with a contemporary double bridge, the Cult is a sporty, cool, understated, and masculine frame for the cosmopolitan men. Combining a sophisticated metal front, broad acetate temples, and a metal end piece with the embossed cat logo.

Colors:
GR: Gray + Solid Gray Polarized
Suggested Retail Price: From SS$240 onwards


PU15029P - Boundless
An eye catching and cool combination frame for the fashion conscious man with a distinctive personal style, the Boundless has a double bridge and a decorative metal end piece, as well as sleek acetate temples to add a creative note.

Colors:
BR: Brown + Solid Brown Polarized
GR: Gray + Solid Green Polarized
Suggested Retail Price: From S$240 onwards


PU15038P - Intension 1
These streamlined sun shades, with line cut outs (front and temples) and the rubberized inner part of the temples exude a sporty-cool, sturdy and musculine persona.

Colors:
BE: Beige outside/ Green inside
+ Solid Green Polarized
BR: Brown + Solid Gray Polarized
Suggested Retail Price: From S$190 onwards


URBAN MOBILITY
Urban mobility - Sophisticated and cool. Active city life with bold accessories for individualistists with a self-confident air. Whether you are on the way to work, in a club, or busy city hopping: heated gazes in every sense.


PU15033 - Dawn
Dawn embodies the sophistication and confidence of the woman leading an active city life. It transforms easily from a bold accessory worn when walking to work in the morning, to a cool fashion item in a club at night. The light and innovative "lens in lens" concept and the distinctive cat logo on the metal end piece are definite eye catchers.

Colors:
BL: Blue
BR: Brown
BU: Burgundy
BK: Gray
Suggested Retail Price: From S$166 onwards


PU15034 - Celluloid
Slightly curved lens front with the streamlined injection temples fit perfectly on every face to accentuate an urbane and contemporary look.

Colors:
BK: Black
GN: Green
BR: Brown
PU: Purple
Suggested Retail Price: From S$166 onwards


PU15035 - Neko
Sporty and dynamic, the Neko wraps around a face elegantly with a combination of lens colors that warms up the look.

Colors:
BK: Black
BL: Blue
BR: Brown
GN: Green
Suggested Retail Price: From S$166 onwards


MOTOR SPORT
Motor sport - a racing pulse, adrenaline and the rush and excitement of racing speed - plus: a mega-cool appearance. Those who love to live life full throttle - will totally dig these trendy shades. Real candidates for the pole position.


PU15041 - Visor
Power in the city. Bold sunglasses shield which communicates pure masculinity and dynamic energy. Wide temples with PUMA logo affixation and rubber temples tips give confidence for the perfect metropole appearance.

Colors:
BK: Black
GR: Gray outside/ Black inside
RE: Red
BR: Brown matt
Suggested Retail Price: From S$166 onwards


PU15042 - Pit Stop
A contemporary interpretation of the perennial aviator frame with slim metal temples with a checker flag pattern with a discreet cat logo, the Pit Stop melds sporty lifestyle and modern-day cool.

Colors:
SI: Silver
BK: Black matt
GR: Gun
BR: Brown
Suggested Retail Price: From S$216 onwards


PU15045P - Rush
This model has what it takes to achieve a place on the podium. Balanced-colored racing stripes in a checkered flag look on the temples not only confer a racy feel, but also communicate a clear statement: there is no thwarting of life over here.

Colors:
BR: Brown matt + Solid Brown Polarized
GR: Gray Shiny + Solid Gray Polarized
Suggested Retail Price: From S$190 onwards

The above models are available in Puma Shop & all leading optical outlets.
* All prices quoted are in Singapore dollars and excludes prevailing GST.


Images of Puma eyewear (in compressed ZIP, 756kB)


About Sin Kwang
Established for more than 50 years, Sin Kwang Group is a reputable distributor of eyewear products in Singapore, Malaysia and Indonesia. Sin Kwang offers a wide array of eyewear brands including Charmant, Elle, Esprit, Etienne Aigner, Lacoste, Longines, Porsche Design, Puma, Reebok, Rodenstock, Roxy and Quiksilver.

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