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FOR IMMEDIATE RELEASE (For Singapore Only)

Rodenstock Marries German Precision and Quality with Style for the Modern Man and Woman

SINGAPORE, March 18, 2008 - Rodenstock, the first choice in lenses and frames, presents the new sunglasses collection with the themes Retro Chic and Pilot Style. Accessories have not been exclusively a women's realm for a long time and men have also discovered sunglasses as a 'must have' for themselves. Thus, Rodenstock has chosen to combine exquisite design with masculine decisiveness, creating designs are stylish and chic without forgoing functionality or wearing comfort.

The ability to use the correction glazing is especially important to the experts for creating clear vision that comes with an attractive appearance. Hence, all models offer the perfect combination of correction and sun protection without exception, with standard geometry and workshop-friendly design.

The use of high quality lenses SunProtect and SunContrast makes it possible for a true marriage of precision and quality with style:

SunProtect lenses are prime examples for the high comfort that Rodenstock sunglasses always offer: UV protection up to 400nm and perfect optical quality, as well as low weight for high wearer comfort.

SunContrast lenses provide enhanced contrast through the absorption of blue stray light. Colours and contrast appear more pronounced, especially under diffuse light conditions as found in the mountains or at sea-level.

Rodenstock eyewear is available at all leading optical outlets from February 2008 with prices starting at $155. The sole distributor is Sin Kwang Optical Pte Ltd.

R1236

The clean, simple lines of the R1236 will be favored by the minimalist man, as it conjures up a striking touch in the wearer's face without fuss. Quality comes in the form of high corrosion resistance material, with stainless steel temples ensuring perfect flexibility and optimum wearing comfort. Modern aviator shapes in combination with dark and graduated lens tints is the last word in perfect glare protection and a modern look. (100% UV Protection)

C: gun (SunContrast Green)
E: Schwarz (SunProtect Gray)
F: gun (SunProtect Gray/ Brown)

R1271 and R1272

The R1271 and R1272 frame makes a sporty and masculine impression. The Monel and stainless steel frame makes it resistant to corrosion and the integrated spring hinges maintains comfort even after extended periods of wear. The eyes will also enjoy a high level of comfort with dark tints that provide protection from glare and better vision with contrast enhancing lenses.

R1271
A: gun (SunContrast Green)
B: blue (SunProtect Blue)
C: black (SunProtect Gray)
D: sand (SunContrast Brown)

R1272
A: sand (SunContrast Green)
B: blue (SunProtect Blue)
C: ruthenium (SunProtect Gray)
D: gun (SunProtect Brown Gradient)


Images include:
Rodenstock R1236 F
Rodenstock R1271 A
Rodenstock R1272 C


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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