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FOR IMMEDIATE RELEASE (For Singapore Only)

Lenses that change with the sun - Ray-Ban Light Adaptive Aviator RB3025

SINGAPORE, April 17, 2008 - For over 70 years Ray-Ban has been the recognized leader in protective and attractive eyewear. The commitment to technology and quality prompted the USA army to outfit their pilots with Ray-Ban sunglasses and this authentic legacy led to the popular culture adopting Ray-Ban as an icon of cool. Ray-Ban has always offered technologically advanced lenses for protecting your eyes from damaging of UV radiation. But today our technology allows us to do much more.

The Light Adaptive Lenses protect the retina from the harmful effects of blue light, letting pass just the right amount necessary to the eye to have the right perception of colours for visual sharpness and contrast. At the same time, the double Hydrogen Firing process through which the lens is obtained allows the lenses to offer a special transmission of red-orange light that makes everything brighter and clearer.

We should be protecting our eyes from UV radiation, but usually, this happens only when the sun is at its most glaring. Now with Ray Ban's Light Adaptive lenses, your eyes will thank you for the continuous protection they actually need. Self adjusting color intensity that reacts within 30 to 50 seconds depending on light conditions and temperature makes these lenses natural to wear in all light conditions - even when it's cloudy or overcast, at dusk or at dawn - when you wouldn't wear normal sunglasses.

Thus, not only do these Light Adaptive lenses shade your eyes from harmful UV radiation by providing the highest standard of UV protection in accordance with all the international standards, their highest vision clarity and brightness in all the above light conditions guarantee outstanding color enhancement and better details with less effort.

A dedicated logo (Ray-Ban L.A.) is printed on Ray-Ban Light adaptive lenses and on the internal temples (Light Adaptive) of models with Light adaptive lenses, such as Ray-Ban Aviator 3025. Since it's launch in 1937, the Ray Ban Aviator 3025 has become an icon of style and design. It is a model that is truly timeless; from its birth to satisfy the challenging requirements of the US Air Force Pilots, it has since turned into a world-famous legend as many Hollywood stars has chosen Ray Ban eyewear to be a part of their look. As a result, Light Adaptive lenses are the best choice when you want to pamper your eyes because you can wear sunglasses longer, relaxing and protecting your eyes all day long, even when you wouldn't do it with the other normal sunglasses, feeling always in comfort and in control.

Ray Ban Light Adaptive Lenses in Aviator is now available at all leading optical outlets.

Sole distributor: Sin Kwang Optical Pte Ltd


Images include:
RB3025 Ai
RB3025 Bi


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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