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Prada unveils a new episode of Trembled Blossoms

SINGAPORE, May 2, 2008 - Prada, well-known for its collaboration with architects, designers, filmmakers and photographers worldwide, unveiled another episode of the short animated film "Trembled Blossoms" at the Prada Aoyama Epicenter at a private screening on April 2nd 2008.

The 25-second short film, featuring new Spring/Summer 2008 sunglasses, was imagined as an extension of the original using the same character and fantastical landscape. It depicts a whimsical story, set against a sound environment by Frederic Sanchez, in which a butterfly magically transforms into a pair of sunglasses.

The original animated short is the final feature of a body of work started last summer in conjunction with the design of the Women's Spring/Summer 08 collection that debuted in Milan in September. The ambitious project includes not only the fashion collection but fabric design, a fashion show environment, site specific murals, photographic sets and now an animated film and its spin-offs, the first one is dedicated to the Prada eyewear collection.

"Trembled Blossoms" is part of Prada's on-going commitment to experimental design. For the past seven years Miuccia Prada has commissioned temporary, architecture-specific wallpapers, environments, short animations, and interactive media for the Prada Epicenters in New York, Beverly Hills and Tokyo in collaboration with AMO, architect Rem Koolhaas's Rotterdam-based think tank; 2x4, a design studio in New York; and other designers, artist and programmers.

(A selection of wallpapers from the collaboration between Miuccua Prada and 2x4 is currently n display at the Architecture and Design gallery at the Museum of Modern Art in New York).

Miuccia Prada conceived of a fantastical landscape that could work both as an environment and fabric concept. Working over the summer in collaboration with Michael rock and Sung Kim of 2x4, scores of treatment were developed and put aside. 2x4 introduced James Jean, a young illustrator from LA, to the project, and together produced the prototypical designs for the Epicenters, the show space, and the special fabrics.

The inked drawings depict a lush, slightly scandalous, landscape of flowers and nymphs that evokes Miuccia Prada's vision blending suggestions of Art Nouveau, Liberty, Aubrey Beardsley, and Hieronymus Bosch. They are currently on display in both New York and Los Angeles.

"Trembled Blossoms" is the extension of the project into the film medium. The animated short based on the wallpaper designs is directed by James Lima, produced by Hi! Production, Max Brun and the animation is by Sight Effects, LA. The goal was to create a classic animated film - Hollywood's golden era of the 1930/1940's employing modern animation and Motion Capture technology.

While the technology is cutting edge, the concept is essentially the same as classic animation in which artists drew over filmed footage of a dancer playing the Nymph, outfitted with small tracking reflectors, are captured and recorded, then digitally superimposed onto the drawings. Great care was taken to capture the quality and spirit of the original drawings.


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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