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FOR IMMEDIATE RELEASE (For Singapore Only)

Fresh, Lively, Colorful - ELLE Eyewear Collection 2008

SINGAPORE, 15 May 2008 - A stylish mix of sensuality and technical perfection sums up the new ELLE eyewear collection for 2008. The defining features are metropolitan elegance and minimalist chic. Innovative colors and sparkling Swarovski appliqués provide sophisticated highlights perfectly complementing an elegant lifestyle.

ELLE provides the accessories for all occasions - Whether for a business dinner, a romantic night out, or a visit to the cinema - the new ELLE eyewear collection will be the ideal companion for today's active and independent woman.

Established local eyewear distributor Sin Kwang Group of companies, the exclusive distributor of Charmant Group in Singapore, will introduce the 2008 Elle Eyewear Collection in the Singapore, Malaysia and Indonesia markets under license.

Based in Japan, the Charmant Group is a world leader in the manufacturing, designing, production, marketing and distribution of integrated frames, with more than 50 years of experience in spectacle frame production, with an international operating presence and distribution coverage in almost 100 countries.


Product Backgrounder

EL 18749 Expression
Expressing sheer style is the main feature of this refined classy model. A purist look combined with discreet design pattern on the temples creates a touch of elegant understatement that is perfect for business and everyday life.

Colors:
BK: Black
BR: Brown
PU: Purple
RE: Red
Suggested Retail Price: From S$110 onwards

EL 18750 Genteel
Legendary lightness and ultimate minimalism is portrayed in this uniquely designed eyewear with a timeless look. Two-tone accents on the temples and end pieces are a new interpretation of decorative details. Accentuated colors complement the face perfectly, without dominating its expression.

Colors:
BK: Black
DA: Demi Amber
BR: Brown
GR: Gray
Suggested Retail Price: From S$110 onwards

EL 18751 Superior
This unique style offers scope for individual expression. The perfect interplay between elegance and extravagance is created through sparkling Swarovski crystals. These glasses therefore underscore feminine radiance, leaving no doubt as to the self-confidence of the wearer.

Colors:
BK: Black
DA: Demi Amber
LB: Light Brown
RE: Red
Suggested Retail Price: From S$110 onwards

The above models are available at all leading optical outlets. * All prices quoted are in Singapore dollars and excludes prevailing GST.


Image includes:
EL18864_BR


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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