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FOR IMMEDIATE RELEASE (For Singapore Only)

ELLE Sunwear Unveils 2008 Collection 2

SINGAPORE, 15 May 2008 - Following the popular first installment of the 2008 Elle Sunwear collection comes the second wave of designs that epitomizes the confident modern woman who is smart, feminine, stylish, attractive, and sensuous. Incorporating similarly daring and expressive designs, finishing and material mixes, this second part of the collection continues to reflect the mindset of young modern women, and their courage to express their individuality in style.

Established local eyewear distributor Sin Kwang Group of companies, the exclusive distributor of Charmant Group in Singapore, will introduce the 2008 Elle Eyewear Collection in the Singapore, Malaysia and Indonesia markets under license.

Based in Japan, the Charmant Group is a world leader in the manufacturing, designing, production, marketing and distribution of integrated frames, with more than 50 years of experience in spectacle frame production, with an international operating presence and distribution coverage in almost 100 countries.


Product Backgrounder:

Crystal II (EL18876)
Elements of airiness and lightness are embodied by this timeless classic style. Delicate Swarovski crystals on the end piece enhance the glamour factor of the sunglasses, making it the perfect fashion accessory.

Colors:
BK: Black
DA: Demi
PU: Purple
RE: Red
Suggested Retail Price: From S$130.00 onwards

Mystic II (EL18867)
The mystical curves of the artistically fitted metal inlay inspired by Indian design perfectly contrasts the straight lines and angles this youthful square shape, giving the frame an exotic and unique touch. Radiating femininity and style, this frame is intended for the refined woman who knows how to combine just the right dose of playfulness with elegance.

Colors:
BK: Black
BR: Brown
LB: Light Brown
RE: Red
Suggested Retail Price: From S$130.00 onwards

Aspect II (EL18878)
Be sporty and elegant with a soft square frame and double-layered acetate temples joined by a metal end-piece that underscores any fashion statement. Available in contemporary colour variations that allows the freedom of style expression.

Colors:
BK: Black
BR: Brown
DA: Demi
SI: Silver

Suggested Retail Price: From S$130.00 onwards


Lace I (EL18873)
These artistic and stylish sunglasses combines elegance with a progressive touch with the addition of a lace-inspired pattern on the broad temples - a subtle touch that gives a sense of femininity to the design.

Colors:
BK: Black
BU: Burgundy
DA: Demi
Suggested Retail Price: From S$130.00 onwards

The above models are available at all leading optical outlets.
* All prices quoted are in Singapore dollars and excludes prevailing GST.


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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