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FOR IMMEDIATE RELEASE (For Singapore Only)

Esprit Sunwear 2008

Singapore, 15 May 2008 - For the first time, Esprit Sunwear will present its 2008 selection in 4 distinct sunwear lines: Esprit Casual, Esprit Young Casual, Esprit Collection, and Esprit Sports. The categories correspond to the Esprit product worlds that are positioned with some variance to one another.

The stylish models of Esprit Sunwear are aligned with the latest designer trends and are implemented with a touch of glamor. Esprit has successfully married colors and forms in a timelessly appealing manner, where the sunwear can be a pleasure to wear at any occasion.

In 2008, Esprit Sunwear will focus on transparent and multi-color layered acetate, coverings, and elaborative artistic details. Gothic elements, chain embellishments, Swarovski crystals, and metal ornaments will provide each model with its own unique and esoteric look.


Product backgrounder:
Esprit Casual
The target group of Esprit Casual Sunwear is women and men who identify with the Esprit lifestyle: Flexible, optimistic and open to new experiences. They love a clean look which fits their active lifestyle where friends, families and leisure time take center stage.

ET 17636 - Cool II
Cool and stylish sunwear with a soft square frame exudes an easy-going confidence. The fashionable look is accentuated by the broad temples curved front. Trendy Esprit script at the temples gives this frame a unique look. Available in double or triple layered acetate in fashionable color variations.

Colors:
505: gray
511: demi amber
538: black
577: purple

ET17637 - STRIPES
This trendy and simultaneously feminine sunwear model is a true eye-catcher. The engraved stripes which extend from the temples to the front piece, confer a relaxed and a dynamic touch to the soft square frame.

Colors:
511: demi amber
531: red
538: black

ET 17643 - Unconventional I
This model will capture your attention with a sophisticated soft square acetate style and a confident feminine look. Trendy color mixes (front/end piece/temples) and subtle logos on the temple create an unconventional appearance. Available in double-layered colors.

Colors:
513: wine
511: demi amber
538: solid black
577: purple
547: green

Esprit Young Casual
Esprit Young Casual Sunwear is designed for youthful, cosmopolitan women and men who are very lifestyle-oriented. They are easygoing, spontaneous, and live for the moment. To these free spirited and vibrant people, having an individual fashion style is of paramount importance. They love to take on various roles and change their looks from time to time.

ET17654 - RIVET I
This unique wrap-around style model captivates through its futuristic design. The intensely curved front guarantees an excellent panorama view. The rivets on the end piece and the broad temple enhance the cool appeal. A feminine color palette completes the dynanism of this style.

Colors:
511: demi-amber
517: burgundy
538: black

ET17656 - EASY RIDER
This fresh interpretation of the aviator look confers the wearer with a contemporary easy rider feeling. The light metal frame with dynamic studs on the bridge communicates a feeling of liveliness and enticement.

Colors:
505: dark metal
523: matt black
524: silver
564: dark brown

ET 17662 - Leaf
The deep soft square shape and the color palette emphasize coolness for men and woman. The frame uses precious metals as inlaids in a leaf-design inspired by American jewelry while the color variation reflects fashion consciousness.

Colors:
538: solid black
535: brown
547: green

Esprit Sports
Esprit Sports Sunwear is the ideal accessory for women and men with a sporty lifestyle. People who require an outfit that perfectly unites function and trends during sports and leisure activities. With Esprit Sports Sunwear, you have an exceptional leisure accessory that combines functionality with a cool, dynamic design.

ET19533 - STREAMLINED
The flowing silhouette of this wrap-around design confers the model with an energetic, streamlined touch. Trendy two-tone color combinations emphasize the active design.

Colors:
535: brown
538: black
543: blue
555: orange

ET19534 - FUTURE
This dynamic model, with sleek metal inlays and contrasting colors, is an active accessory with style. Rubber temple tips and nose pads provide maximum comfort and underline the sport-orientation of this eyewear model.

Colors:
531: red
535: brown
538: black
555: orange

Recommended retail price: From $90 onwards
Available in Esprit Shops and all leading optical outlets
Sole distributor: Sin Kwang Optical Pte Ltd
* All prices quoted are in Singapore dollars and excludes prevailing GST.

FREE Stylish Bottle with every purchase of Esprit Eyewear. Offer valid at all authorized optical shops. While stocks last! Promotion from May to July 2008.


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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