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FOR IMMEDIATE RELEASE (For Singapore Only)

Sin Kwang Group of Companies launches Men's Spring/Summer 2009 Eyewear Collection

SINGAPORE, April 1, 2009 - Wearing a pair of glasses is no longer "nerdy" or "old fashioned" nor do sunglasses automatically mean "stylish". Wearing glasses is the current trend in Spring/Summer 2009, especially when mixed and matched with the right clothes. Sin Kwang Group* launches the Men's Spring/Summer 2009 Eyewear Collection from D&G, DKNY, Polo, Prada and LACOSTE that redefines and elevates eyewear fashion to a whole new plane.

Plastic and plastic/metal combination frames are the most popular this season. Dark or tinted lenses, especially the gradient ones, are also riding the current trend. The latest eyewear designs come in 2 extremes. One tends to be linear, futuristic and minimalist while the other being bold, loud and strong. Fashion logos have also become the most important decorations on the frames.

The Men's Trend

The Arch Puritans
Monochromes, especially white, remains in trend this season. Along with a uniquely fitted structure, the Arch Puritan style brings along the refined and clean look. A white or black frame fits perfectly with the Arch Puritan look even with prescription lenses.

* DD 6047, RRP from S$420
* DY 5046, RRP from S$330
* LA 12441, RRP from S$200

Wide Boy
If you are not into structures, you can opt for the Wide Boy look that is intentionally relaxed without being sloppy. Wide Boy emphasizes more on shapes and materials rather than colors. Put on a pair of shades with gradient tinted or prescription lenses. You can choose between a plastic frame or a mix of plastic and metal to enhance the look.

* LA 12438, RRP from S$220
* PH 4038, RRP from S$380
* DY 4049, RRP from S$330

Soft Touch
Skirts, silk, embroidery and lace are no longer reserved to the ladies. This look incorporates femininity into men's wear deliberately and proves that men can still be look masculine in these soft materials. So we say, 'it's the man who defines the clothes!' A pair of slick, angle-less or colorful eyewear will gel right in.

* LA 12436, RRP from S$200
* SPR 16LS, RRP from S$540
* DY 4046, RRP from S$310

Preppy
It is all about looking preppy and approachable at the same time. Navy colors or a hint of sporty tailoring gives a casual conversational feel for the look. You will remain classy and classic without being overly domineering. Plastic optical frames and dark shades fit very well with the contemporary Preppy look.

* LA 12435, RRP from S$200
* SPR 13LS, RRP from S$570
* PH 4039, RRP from S$370

*Notes: Sin Kwang Group of Companies has 3 subsidiary divisions: Sin Kwang Optical, Neuvista Agency and Mirarian Marketing in Singapore. D&G, DKNY, Prada and Polo Eyewear are distributed by Mirarian Marketing and available at authorised optical outlets. LACOSTE Eyewear is distributed by Neuvista Agency Pte Ltd and available at LACOSTE Shops and all leading optical outlets.


PDF Documents for download:
Contact sheet of FPO images
Corporate factsheet of Sin Kwang Group


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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