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FOR IMMEDIATE RELEASE (For Singapore Only)

Braun Büffel launches new Ophthalmic Collection for the Year of the Bull

SINGAPORE, April 17, 2009 - As the year of the Bull charges ahead, Braun Büffel announces specially designed eyewear in April this year. The collection draws inspiration from the strong and authoritative Bull, and is well suited for working professionals and executives looking for stylist and yet functional eyewear for work and play.

Established eyewear distributor Sin Kwang Optical Pte Ltd (A subsidiary of Sin Kwang Group of Companies), the official licensed partner of Braun Büffel eyewear, launches the latest Braun Büffel eyewear collection in Singapore and regional markets such as Malaysia and Indonesia today. In Asia Pacific, Braun Büffel is managed by the appointed brand representative, Lianbee-Jeco Pte Ltd.

BB18302 (RRP from S$220 onwards)
The full rim eyewear for men, features the use of Ion-plating (IP) Titanium, which lends extraordinary corrosion resistance and wearing comfort, in an extremely lightweight frame. Titanium also prevents the common nickel allergies. The frame is ion plated for color fastness and scratch resistance. The embossed Bull icon is elegantly understated. The frame features an unique spring hinge to provide constant temple movement for long-wearing comfort. Colors available are Silver, Brown, Shiny Gunmetal, and Matt Black.

BB18303 (RRP from S$220 onwards)
The Rimlon eyewear for ladies, also feature the same titanium properties and unique spring hinge. Colors available are Silver, Brown, Shiny Gunmetal, and Matt Black.

BB18304 (RRP from S$170 onwards)
The full rim eyewear for ladies and gentleman alike, features stainless steel, with a 3D logo and Bull icon on left and right temple. This range features the flexible spring hinge for optimum wearing comfort. Colors available are Silver, Brown, Shiny Gunmetal, and Matt Black.

Braun Büffel Ophthalmic Collection 2009
Braun Büffel Ophthalmic Collection 2009 is available at all leading optical shops from April onwards.


PDF Document for download:
Contact sheet of FPO images


About Braun Büffel
Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has built its tradition and reputation over the last century as a designer and producer of top quality leather goods and accessories. Today, it is a premium brand known for exceptional workmanship, superior leather, classic elegance and contemporary appeal. Recognised globally, the brand is exclusively distributed in Southeast Asia by Lianbee-Jeco, and is available in Singapore at their boutiques in Suntec City Mall and Singapore Changi Airport (Departure/Transit Lounge North) as well as their counters in leading department stores. For more information, please visit www.braunbuffel-asiapac.com.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading international eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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