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FOR IMMEDIATE RELEASE (For Singapore Only)

Swensen's Sends Mother's Day Greetings through Special Treats

Dining Vouchers, Movie Tickets, Exclusive Treats Packs, Specialty Ice Cream Cakes and more

SINGAPORE, 28 April 2009 - American restaurant chain, Swensen's, sends its warmest greetings to all mothers in Singapore. Mother's day is a celebration of the all-encompassing love and tenacity of mothers, and a day for everyone to express gratitude to their mothers. Swensen's hopes to reward mothers in Singapore through special treats including dining vouchers, exclusive Mother's Day Treats Packs, Gold Class movie tickets, specialty Mother's Day ice cream cakes and more.

Rewarding treats for Mothers

From the 1 to 10 May 2009, diners at any of our 21 Swensen's restaurants or 2 Earle Swensen's restaurants will receive S$2 dining vouchers with every S$10 spent.

At the same time, every dining receipt will be entitled to:

- An Exclusive Mother's Day Treats Pack consisting of vouchers from AppleGreen Florist, Gloria Jean's Coffees, Grand Park City Hall, Singapore (Park Hotel Group), Healthway Medical, Jurong Bird Park, Leonard Drake, Night Safari, See Medical Aesthetics, Simmons, Singapore Zoo, Swensen's and The Cocoa Trees.

- A chance to win a set of 4 Gold Class movie tickets worth S$144. A total of 8 sets of these movie tickets shall be won in this lucky draw.

On mother's day, 10 May 2009, Swensen's welcomes the first 50 mothers who dine at each Swensen's or Earle Swensen's outlets with a stalk of fresh carnation flower. Exclusively at Swensen's restaurants, mothers who dine with us shall receive a unique and personalized take-home souvenir; an instant family photograph that captures that precious moment.

Mother's Day Ice Cream Cakes

Everyone loves Swensen's ice cream cakes. To celebrate Mother's Day, Swensen's has created 2 new floral themed, heart-shaped, ice cream cakes, which are available for a limited period only, starting from 24 April and ending on 10 May 2009. "Chocolate Loving Indulgence" and "Sweet Jasmine Raspberry Swirl" weighs 1 kg and cost S$45 each.

Chocolate Loving Indulgence (S$45)
Signature Sticky Chewy Chocolate ice cream swirled with marshmallow and diced almonds.

Sweet Jasmine Raspberry Swirl (S$45)
Fragrant Jasmine ice cream swirled with Raspberry ice cream and tangy strawberry jam.

Swensen's Cool Rewards and Kid's Club members can enjoy a 20% discount off these 2 ice cream cakes; while HSBC, OCBC, DBS and RBS credit and debit cardholders can enjoy 15% off.

Please visit www.swensens.com.sg or call 67 888 128 for more information. For orders, please visit any Swensen's or Earle Swensen's restaurant.

Note on prices and promotion:
* All prices quoted are in Singapore dollars and are subject to prevailing GST.
* Prices are correct at time of release.
* Terms and conditions apply.


Images include:
Swensen's Chocolate Loving Indulgence image
Swensen's Sweet Jasmine Raspberry Swirl image


About Swensen's
Well-known for ice cream sundaes, Swensen's has developed over the years to become a chain of casual-dining family restaurants offering not only ice creams, but also a wide selection of hearty food, desserts and beverages, ice cream cakes and takeaway novelties. In its 30 years in Singapore, Swensen's has become a household name. Swensen's first delighted taste buds with a 200-seater restaurant at Thomson Plaza in 1979. Today the chain boasts 21 full-service restaurants serving an all-day menu of food and ice cream sundaes. Swensen's has also launched Earle Swensen's and Swensen's Gelato to bring a wider variety of food and desserts to its customers.

About ABR Holdings Limited
Founded in 1978, ABR Holdings Limited began as the owner and operator of the first full-service Swensen's ice cream restaurant. Today, the company is listed on the main board of the Singapore Exchange, and primarily manages, franchises and operates a portfolio of well known food & beverage companies and brands, including Swensen's, Earle Swensen's, Gloria Jean's Coffees, Oishi Japanese Pizza, Season confectionary, The Cocoa Trees and Yogen Fruz.




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