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FOR IMMEDIATE RELEASE (For Singapore Only)

Ray-Ban Clubmaster

The shades that defined an era return to the top of the hit parade

Singapore, May 12, 2009 - The jukebox spins the latest 45's, crooners serenade young dance hall lovers, and prom skirts swing to the wild rhythms of rock 'n' roll. The 1950's, when the world watched its dreams come alive on the silver screen.

For those looking to recapture a piece of 50's magic whilst embracing a future trend, Ray-Ban re-issues the original Clubmaster. Updated in brand new and exciting colors this frame is poised to recapture its rock 'n' roll crown. A vintage Ray-Ban finish using traditional materials is juxtaposed with bright modern colors creating a thoroughly contemporary chart topping frame.

The Clubmaster is set to define the forthcoming season. Attention to technical detail combined with a refined style makes the Clubmaster (RB 3016) a classic in the Ray-Ban The Icons collection. With its simple yet sophisticated lines, this model will satisfy the most demanding tastes. Engagingly ambiguous, it is perfect for both men and women and can also be used for prescription lenses.

The vibrant color palette includes red, white, green, blue, beige and brown, with 7 new colors in total joining the original classics, black and tortoiseshell. The perfect combination of durable, rust-proof, top-quality material is employed: "crinkled" effect acetate on the arms and brow bars combined with metal detailing, to create the unique and enduring form of these frames.

The Clubmaster is a timeless fashion icon, conveying style and success and defining characters when worn by: Matt Damon in The Good Shepherd (2006) and The Talented Mr. Ripley (1999), Tom Hanks in Catch Me if You Can (2002), Michael Douglas in Falling Down (1993), Denzel Washington in Malcolm X (1992) and Kevin Costner in JFK (1991). With a contemporary look and an exciting appeal, the Clubmaster is a wonderful combination of simplicity and precision, a timeless accessory that reinvents itself in new colors without forsaking its past.

Antonio Miyakawa, Executive Vice President Wholesale & Marketing of Luxottica Group, said: "Ray-Ban is the number one brand in eyewear globally and it has such a huge history of success. We are thrilled about this exciting experience with top talents in music and famous photographer Dean Chalkley. The re-launch of Ray-Ban Clubmaster sets a new milestone in Ray-Ban's continue evolution toward being one of the most iconic brands globally. We are proud of being still today at the verge of the exciting world of indie-rock music which is perfectly expressing the personality of Ray-Ban."


Documents for download:
rb_3016_983 Image
rb_3016_987 Image
rb_3016_988-32 Image
rb_3016_989-51 Image
rb_3016_w0365 Image
rb_3016_w0366 Image

Ray-Ban New York celebs PDF


About Ray-Ban Remasters: www.ray-ban-remasters.com

About Ray-Ban: www.ray-ban.com

About Luxottica Group S.p.A.
Luxottica Group is a global leader in eyewear, with over 6,200 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand portfolio that includes our key house brand, Ray- Ban, the best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace, and other key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and REVO. In addition to a global wholesale network that touches over 130 countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and Sunglass Icon in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based high-quality manufacturing plants, in the only two China-based plants wholly-owned by a premium eyewear manufacturer, and in manufacturing facilities in the United States acquired as part of the Oakley acquisition. For fiscal year 2007, Luxottica Group (NYSE: LUX; MTA: LUX) posted consolidated net sales of Euro 5 billion. Additional information on the Group is available at www.luxottica.com.

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