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Ter Hui Peng
McGallen & Bolden PR
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FOR IMMEDIATE RELEASE (For Singapore Only)

Esprit Eyewear - 2009 Collection

Singapore, June 23, 2009 - For 2009, Esprit Eyewear presents an extraordinary line of sunglasses featuring the latest trends as the perfect complement to the Esprit line summer trends.

The Esprit Summer 2009:

Esprit Collection, the line with high standards of quality and style reveals for 2009 a feminine, Cote d'Azur-inspired look for women. Esprit Men Collection features the male counterpart with relaxed business designs for contemporary masculinity with just a touch of retro charm.

For an uncomplicated, clean look, Esprit Casual is the perfect way to go when relaxing. Esprit Women and Men Casual's athletic safari looks for 2009 make on-the-go looks easy in the urban jungle with versatile, uncomplicated styles and interpretations of the latest trends and basics.

Esprit Young Casual - spontaneous and trendy - features colorful vintage looks for young Bohemian styles. And ESP Esprit sports: That's where sports meet lifestyle. For a sporty rap star look, ESP Esprit sports present in 2009 the combination of cool fashion and athletic style. The result? Amazingly cool street wear.

Function and design

To complete the Cote d'Azur look, this season's Esprit Collection features maxi frames characterized by simple elegance. The new Jackie O-inspired styles guarantee cool sophistication and timeless elegance. Reduced understatement gives Men Collection its grand entrance this summer: Classic frame designs meet dynamic materials and innovative color combinations. Esprit Casual goes wild: Women and Men Casual retro frames, elegant earth tones and fresh patterns transport safari style to the urban jungle. Esprit Young Casual is a modern hippie's dream come true: Purples and pastels radiate '70s charm, while rock 'n' roll-inspired maxi frames keep it cool. ESP Esprit sports turns style into an athletic discipline with cool wrap-around fashions in grays, blacks and blues to disguise stolen glances. Esprit Kids Minis makes cool designs kid-friendly: Functional details and vibrant, frosting-like colors make wearing frames a catwalk. Esprit Kids' latest vintage styles and cool aviator shapes with '80s style will get young fashion addicts' hearts racing.

ESPRIT - The World Is Our Culture

Available at all authorised dealers and Esprit shops (shades only). RRP from S$148 onwards.

Special Promotion (valid for Singapore only)

An Esprit Gift with Purchase Promotion will be held from June 2009 and valid at all authorized optical shops only. All free gifts are while stocks last. During promotion period, a complimentary Esprit Tote Bag will be given away for every purchase of Esprit eyewear.


Images for download:
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About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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