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FOR IMMEDIATE RELEASE (For Singapore Only)

Swensen's celebrates 30th Anniversary with 30% Discount for all ala-carte menu items during Lunch on Weekdays

Singapore, September 3, 2009 - Swensen's, in continuation of its 30th anniversary celebration, is extending another Lunch Treats promotion with 30% discount on all ala-carte menu items with a minimum spending of S$30. Available during weekday lunch, 11 AM to 5 PM from September 1 to October 31, 2009.

In conjunction with the promotion, Swensen's launches a new Herbs and Spices themed promotional menu. Senses will be delighted with fragrant and savory stimulation from the specially created fusion dishes - Oven Baked Basil Chicken, Oven Baked Turmeric Fish, Sweet Chili Shrimps Pasta and Grilled Rendang Sirloin Steak.

To complete the dining experience, Swensen's introduces 2 irresistible mudpies - Extremely Chocolaty Mudpie and Hazelnut Cappuccino Mudpie! These mudpies can be enjoyed at a discounted rate of S$6.90 (U.P S$8.90) with any food purchase.

Main Courses

Oven Baked Basil Chicken - S$15.90
Juicy oven baked chicken fillet marinated with Basil Herbs and topped with tasty Pesto sauce. Served with black pepper steak-cut fries and green salad.

Oven Baked Turmeric Fish - S$16.90
Tasty dory fish oven baked to golden brown perfection, and smothered with fragrant Turmeric Cream sauce. Served atop savory raisin rice and green salad.

Sweet Chili Shrimps Pasta - S$16.90
Succulent prawns atop spaghetti with asparagus, tossed in Chef's specialty Sweet Chili sauce.

Grilled Rendang Sirloin Steak - S$21.90
Juicy grilled beef steak given a local twist with flavorful Rendang sauce. Served with black pepper steak-cut fries and refreshing cucumber salad.

Desserts

Extremely Chocolaty Mudpie - S$8.90
Layers of Swensen's classic Sticky Chewy Chocolate and Cookies 'N' Cream ice cream, with crunchy cookie bits and rich chocolate mud cake sandwiched in between, generously coated with hot chocolate fudge.

Hazelnut Cappuccino Mudpie - S$8.90
An exhilarating fusion of Hazelnut and Cappuccino ice cream layered with Chocolate Brownie, drizzled with hot caramel and a sprinkle of diced almonds.

Please visit www.swensens.com.sg or call 67888128 for more information. For orders, please visit any Swensen's restaurant.

Note on prices and promotion:
* All prices quoted are in Singapore dollars and exclude prevailing GST.
* Prices are correct at time of release.
* Terms and conditions apply.


Image includes:
Oven Baked Turmeric Fish image


About Swensen's
Well-known for ice cream sundaes, Swensen's has developed over the years to become a chain of casual-dining family restaurants offering not only ice creams, but also a wide selection of hearty food, desserts and beverages, ice cream cakes and takeaway novelties. In its 30 years in Singapore, Swensen's has become a household name. Swensen's first delighted taste buds with a 200-seater restaurant at Thomson Plaza in 1979. Today the chain boasts 22 full-service restaurants serving an all-day menu of food and ice cream sundaes. Swensen's has also launched 2 Earle Swensen's restaurants and a Swensen's Gelato parlor to bring a wider variety of food and desserts to its customers.

About ABR Holdings Limited
Founded in 1978, ABR Holdings Limited began as the owner and operator of the first full-service Swensen's ice cream restaurant. Today, the company is listed on the main board of the Singapore Exchange, and primarily manages, franchises and operates a portfolio of well known food & beverage companies and brands, including Swensen's, Gloria Jean's Coffees, Oishi Japanese Pizza, Season confectionary, The Cocoa Trees and Yogen Fruz.




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