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FOR IMMEDIATE RELEASE (For Singapore Only)

Plantronics Launches Clarity In Singapore

Senior citizens gain back quality of life with Amplified Telephone

Singapore, 9 November 2009 - Plantronics, Inc. (NYSE: PLT), the leading manufacturer of premium headsets, today announced the introduction of Clarity® range of products in Singapore, especially suited for senior citizens who are losing their hearing due to their inability to hear certain frequencies.

Seniors today, whether they are retirees or working, are looking to maintain the quality of life they deserve. However, age brings new challenges, such as the degradation of hearing, vision, mobility and dexterity that limit their social interactions and reduce their job options.

With four decades of experience and research dedicated to understanding the needs of the aging population not addressed in today's market, Clarity, a division of Plantronics, brings amplified telephones, notifications systems, assistive listening devices and other communications devices for the hearing-challenged, and especially bridging the gap for the senior community in Singapore.

The first product introduced in Singapore is the Clarity Professional XL45™ corded Caller ID telephone.

XL45 improves conversation by making words not only louder, but also clearer and easier to understand, with or without hearing aids. The only amplified telephone with up to 50 decibels of amplification?, the XL45™ is ideal for those with a severe hearing loss. XL45 also features large buttons to aid those with reduced vision and arthritis.

Hear Clearly with Digital Clarity Power™ Technology*

Featuring Digital Clarity Power™ (DCP) technology, a patented and revolutionary technological development for the amplified telephone industry, XL45 provides users with advanced digital signal processing (DSP) to achieve unmatched results in sound performance and user comfort.

DCP makes soft sounds audible and loud sounds bearable. It intelligently amplifies the human voice, eliminates distracting echoes, reduces noise and suppresses sharp, sudden sounds in telephone conversations.

Before DCP, all standard and amplified telephones have been analog-based which means they simply transmit whatever sounds are broadcast into a receiver. Some phones have used digital signal processing and digital spread spectrum technology, but not in a way that makes calls easier to hear and understand for the hearing challenged.

Easy to Use

The large backlit keys and hands-free speakerphone make the phone easy to use and easy to see.

* Extra loud and clear speakerphone for hands-free conversations;
* Large backlit keys that speak the number that is pushed;
* 12 speed dial buttons.

Superior Technology

Clarity's dedication to innovation provides each phone with effective solutions to better fit into your lifestyle.

* Extra loud ringer (95dB) with adjustable tones;
* Super bright visual ringer with voicemail indicator;
* Hearing Aid Compatible and TIA-1083 Compliant;
* Direct connection to assistive listening devices or headset (2.5mm or 3.5mm);
* Optional ring notification accessory available - Bed Shaker;
* Dual Power Backup lets you make calls when the power is out by enabling the phone to work on backup batteries and the power in the phone line.

"I bought a Clarity phone for my 86-year-old mother. She had given up using the phone because even with hearing aids she was unable to understand others. This was an excellent purchase as she is now able to hear others on her phone and is calling her friends in other states. The ringer is not overly loud and the voice amplification is easy for her to adjust herself. I would highly recommend this phone!" K. Caldwell, Ohio, USA.

Pricing and Availability

Clarity products will be available at leading consumer electronics and healthcare chain stores. For details, please contact CommuniQ Marketing Pte Ltd, Tel: (65) 63893935 Fax: (65) 65074488 Email: sales@communiqmarketing.com. Clarity Power products enable users to tailor the level of amplification and sound characteristics in their phones for clear and enjoyable conversations. Clarity Professional XL45 (corded) has a retail price of S$299 and Clarity Professional C4210 (cordless) has a retail price of S$379, and comes with installation service, and a one (1) year limited warranty.


Images include:
Plantronics Clarity C4210 image
Plantronics Clarity C4210 in use image


*How does Digital Clarity Power Work?

Multiband Compression
DCP uses Multiband Compression (MBC) to provide intelligent amplification by using proprietary algorithms to determine which incoming sounds are the human voice and provide more amplification to those sounds while suppressing other unimportant sounds.

Acoustic Noise Cancellation
With a normal amplified telephone, sound coming out of the earpiece is picked up by the mouthpiece, creating a feedback loop which listeners notice as an echo, or in worst cases, squealing. DCP uses Acoustic Noise Cancellation to recognize sound that has already been processed and breaks the feedback loop.

Noise Reduction
All telephones, amplified or not, transmit some amount of noise, as well as background noises. While typical amplified telephones often increase these sounds, DCP utilizes Noise Reduction software to suppress them, making conversations more comfortable.

Voice Clarity™
Phones featuring DCP also use Voice Clarity technology to make calls louder, clearer and easier to understand for those on the other end of the phone line.

Truly Hearing Aid Compatible
DCP phones are the first in the world to be truly designed for use with or without hearing aids.


About Plantronics
In 1969, a Plantronics headset carried the historic first words from the moon: "That's one small step for man, one giant leap for mankind." Since then, Plantronics has become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch and the New York Stock Exchange. Today, this history of innovation is the basis for every audio product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing and Clarity. For more information, go to www.plantronics.com.sg.

About Clarity
Clarity® is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity's patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. For more information about Clarity and its products, please visit www.clarityproducts.com.

Altec Lansing, Clarity, IP40, Plantronics, The Voice of Unified Communications, and Quick Disconnect are trademarks or registered trademarks of Plantronics, Inc. All other trademarks are the property of their respective owners.




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