Lorna Jane expands its presence in Singapore with shop-in-shops in upscale department stores, TANGS VivoCity and TANGS in TANG Plaza.
Singapore, @mcgallen #microwireinfo, 27 June 2017 – Lorna Jane, Australia’s iconic award-winning activewear label expands its presence in Singapore with shop-in-shops in upscale department stores, TANGS VivoCity and TANGS in TANG Plaza.
Lorna Jane is the only activewear brand in TANGS that is made exclusively for women, by women. The TANGS VivoCity shop-in-shop opened in early May, and the TANG Plaza shop-in-shop located in Orchard Road, opens in June. Both have been revamped to carry exclusive collections, featuring 80 to 100 new styles every month.
Lorna Jane prides itself on fit, fashion and function, factors that are evident in the little details like clasps on the back of sports bras and power mesh in tights to streamline and flatter the female silhouette. Encompassing fashion forward sports bras, leggings, inspirational tops, and stylish hoodies, the brand aims to inspire women to lead an active and fulfilling life. Using the proprietary and trademarked fabric, LJ Excel, garments are engineered to last and last wash after wash. These features are created for the modern active woman, and her lifestyle on the go.
“Opening shop-in-shops with our partner, TANGS, is a step in the right direction in Singapore,” said Lorna Jane Clarkson, founder and creative director of Lorna Jane, “We’re looking to expand even more into Asia, and TANGS is a platform for us to reach a wider market and to inspire more women to live their best active lives in Lorna Jane.”
1 Harbourfront Walk
TANGS at Tang Plaza
310 Orchard Road
About Lorna Jane
At the heart of it all is the creator and pioneer of Activewear and Active Living, Lorna Jane Clarkson. Since sewing her first one-off design in 1989 at her home in Brisbane, Australia, Lorna Jane has transformed her fashion vision into a world-leading Activewear brand and created a new fashion category. With over 200 retail stores worldwide across Asia, Europe, the UK, Africa, the Middle East and the USA, Lorna Jane is a global trendsetter. Staying a step ahead of the active pack, Lorna Jane releases between 70-100 new active styles each month in capsule collections inspired by global runway trends. A philosopher and best-selling author, Lorna’s online community Move Nourish Believe has inspired more than 1 million women to embrace and elevate their best lives through Active Living.
An icon of Singapore, TANGS is a leading player in the retail industry that has its fingers constantly on the pulse of the ever-changing consumer wants and trends. With the flagship TANGS at Tang Plaza’s transformation completed, Singapore’s most distinctive and beloved shopping destination raises the bar in retail, stepping up its role as a curator of a spectrum of exciting Asian as well as international brands, and redefining the shopping experience with a refreshed store concept.