Luminaries and Attendees Converged at the Universal Robots’ APAC “Meet the Cobot Leaders” Keynote 2020

Editor’s brief: Collaborative robots (cobots), are a rapidly emerging class of robots that are smaller, easier to learn and deploy, takes up much less space, and are more adapted to various tasks designated at will by human operators. One of the leading proponents of cobots is Universal Robots (UR), which recently hosted its “Meet the Cobot Leaders” Keynote for the Asia Pacific audience. Jürgen von Hollen, President, UR, James McKew, Regional Director APAC, UR, and Dr Che Fai YEONG, Malaysia-based robots expert, formed the expert panel during the conference online. The vendor’s post-event news release is below.


Leading Luminaries and Asia-Pacific Attendees Converged at the Universal Robots “Meet the Cobot Leaders” Keynote

Collaborative Robots leaders and practitioners connected online to share insights on future-proofing manufacturing in Asia-Pacific

Singapore, @mcgallen #microwireinfo, October 7, 2020 – Universal Robots, the global leader in collaborative robots (cobots), has successfully completed the first “Meet the Cobot Leaders” session in Asia-Pacific, a ‘live’ online interactive congress on cobots and their encompassing role in the future of manufacturing throughout Asia-Pacific. The event ran on 6 October 2020, from 1300 to 1345 hours (GMT+8).

Leading cobot luminaries, Mr Jürgen von Hollen, President of Universal Robots, Mr James McKew, Regional Director of APAC, Universal Robots, and Dr Che Fai YEONG, Director of DF Automation and Robotics and Associate Professor at Universiti Teknologi Malaysia, expounded industry insights and answered important questions from industry practitioners and attendees online, with visionary and practical insights on post-pandemic manufacturing, and how manufacturers in Asia-Pacific can be future-ready.

Dr Yeong, a name associated with robotics and inventions in Malaysia, and a winner of more than 100 awards nationally and internationally, moderated the session.

COVID-19 and Challenges

The COVID-19 pandemic in 2020 exacerbated existing challenges and exposed new vulnerabilities for manufacturers around the world.

The serious disruption to supply chains, sudden material shortages, and steep swings in demand left manufacturers grappling with changes. Labour-intensive manufacturing has been hit painfully by the regional governments’ COVID-19 measures of extended lockdowns and social distancing. But such measures presents an opportunity for labour-centric manufacturers to rethink their operations, on ways to keep production going while adhering to regulatory measures, without sacrificing cost efficiency, and to future-proof operations for more resilience. The event converged the luminaries and attendees with a lively exchange of ideas and recommendations.

“In Asia-Pacific, business owners and operators have to juggle costs, value creation, and profit. In some locales where real estate is costly, such as Singapore and other metropolitan cities, cobots can be a tremendous help in maximising floor space with human operators and cobots working in tandem to achieve the highest levels of production while adhering to physical distancing guidelines,” said James McKew, Regional Director of APAC, Universal Robots. 

Surmounting challenges with innovation

Cobots have been the perfect nimble tool for many innovative applications throughout the world, and especially in an emerging ASEAN markets where the adoption rates of cobots and other industrial robots have been steadily outpacing the established Western markets. This is especially since Universal Robots’ cobots do not require professional engineers or software developers to utilise the cobots, anyone with an ability to operating a simple graphical tablet will be able to command and control such cobots after some basic training.

For example, cobots have found their way into medical applications because of the COVID-19 crisis, with applications such as swab testing, sterilisation, and mobilised disinfection, including the disinfection of aircraft seat arm rests to alleviate the possibility of repetitive strain injuries or even infections in humans.

“In today’s transient and volatile world, it is no longer possible to readily or easily forecast forward trends. It is therefore critical for any company to be flexible and agile. Businesses and leaders have to leverage on the best available technologies, such as cobots, to empower innovative applications for businesses to adjust dynamically to situations and crises, and to adapt existing infrastructures to address organisational and customers’ needs,” said Jürgen von Hollen, President, Universal Robots.

“We foresee cobots to grow exponentially in the very near future in our ASEAN region, especially in the small and medium businesses (SMBs) segment. COVID-19 has accelerated the adoption of cobots in many industries. I believe Universal Robots to be a pre-eminent leader in steering the development and adoption of cobots in our region to help businesses succeed against obsolescence, especially since their cobots are especially easy to learn and operate,” said Dr Yeong, moderator of “Meet the Cobot Leaders” conference, and Director of DF Automation and Robotics.

About “Meet the Cobot Leaders”
“Meet the Cobot Leaders” is part of “WeAreCobots APAC”, the first collaborative robots virtual expo in Asia Pacific, hosted by Universal Robots. From 6 to 8 October 2020, participants can gain enriching insights from more than a hundred automation experts on overcoming manufacturing challenges in Asia-Pacific, visit a wide array UR+ partner exhibition booths, select from 45 live demos and ask questions during online session. “Meet the Cobot Leaders” and All 15 online keynote sessions, including “Meet the Cobot Leaders” will be on-demand at https://wearecobots.apac.vfairs.com/  from 9 October to 7 November 2020.

About Universal Robots
Universal Robots (UR) was founded in 2005 to make robot technology accessible to all by developing small, user-friendly, reasonably priced, flexible collaborative robots (cobots) that are safe to work with. Since the first cobot was launched in 2008, the company has experienced considerable growth with the user-friendly cobot now sold worldwide. The company, which is a part of Teradyne Inc., is headquartered in Odense, Denmark, and has regional offices in the United States, Germany, France, Spain, Italy, UK, Czech Republic, Poland, Hungary, Romania, Russia, Turkey, China, India, Singapore, Japan, South Korea, Taiwan and Mexico. In 2019, Universal Robots had a revenue of USD 248 million. For more information, please visit www.universal-robots.com.

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