Pizza Hut Ushers in the Lunar New Year with Auspicious “Ji Li” Crab Pizza & Nostalgic “Ngoh Hiang”

20190104_ph_cny_jili_feat

Singapore, @mcgallen, #microwireinfo, January 4, 2019 – The Lunar New Year is only complete with auspiciously named great local food. In this prosperous and propitious 2019, Pizza Hut Singapore launches the “Ji Li” Crab Pizza, symbolising fortune and prosperity, the Treasure Platter featuring a collection of signature sides, including a flavourful rendition of the perennial local hit “Ngoh Hiang” (“Five Spices”).

The Lunar New Year is only complete with auspiciously named great local food. In this prosperous and propitious 2019, Pizza Hut Singapore launches the “Ji Li” Crab Pizza, symbolising fortune and prosperity, the Treasure Platter featuring a collection of signature sides, including a flavourful rendition of the perennial local hit “Ngoh Hiang” (“Five Spices”).

Fortune and Prosperity Complete, with the “Ji Li” Crab Pizza

The “Ji Li” Crab Pizza is a confluence of the popular Singaporean chilli crab with the simple pleasure of fragrant oven-baked pizza. Sweet and tangy chilli crab sauce, topped with luscious snow crab sticks, succulent shrimps, cherry tomatoes, and melty mozzarella cheese on pizza crust that is crispy on the outside and fluffy on the inside, encircling you with a craving for more after each bite.

Treasures and Spices on a Platter

Apart from “Ji Li” Crab Pizza, Pizza Hut is introducing the new Treasure Platter, a sumptuous collection of bite-sized delights for the young and young at heart. The traditional “Ngoh Hiang”, made of five-spice minced chicken wrapped in crispy bean curd skin, is accompanied by juicy honey roasted wings, addictive golden garlic mozzarella pops, and crispy fries. Dip each of these treats in the proprietary Pizza Hut chilli crab sauce for a delightful twist to familiar flavours.

“The Lunar New Year celebration is a time of the year when families gather to enjoy a scrumptious reunion dinner. We want to relieve the pressure of preparing a delicious meal for a big family with different preferences. Chilli crab, pizza and “Ngoh Hiang” are all-time favourites, and with a play of the Chinese word “吉利”, which means fortune and prosperity, the new Pizza Hut “Ji Li” Crab pizza, together with the Treasure Platter, presents auspicious and dependable choices for reunion dinners and family gatherings,” says Joyce Tan, Senior Marketing Director, Pizza Hut Singapore.

Availability
The new “Ji Li” Crab Pizza and the Treasure Platter are available for dine-in, delivery and takeaway from 3 January 2019 to 23 April 2019. Prices as follows:

Large “Ji Li” Crab Pizza (12”)
Dine-in: S$29.90
Delivery or takeaway: S$33.90

Regular “Ji Li” Crab Pizza (9”)
Dine-in: S$23.90
Delivery or takeaway: S$25.90

Treasure Platter
S$18.90
As Add-on: S$14.90

In celebration of Chinese New Year, between 5 to 7 February 2019, dine-in customers who dress in Lunar New Year themes as a group, will be able to enjoy a free Pizza Hut meal worth S$88 (excluding service charge and prevailing GST). Limited to 8 customers per day per store.

Share:
#pizzahutsg
#jilicrabpizza

Information and contact:
To find out more about Pizza Hut Singapore, please visit www.pizzahut.com.sg
Connect on Facebook: /PizzaHutSingapore
Connect on Instagram: pizzahut_sg

About Pizza Hut Singapore
Started in 1981 with our first outlet at Jalan Jelita, Pizza Hut Singapore is now the largest pizza chain restaurant in Singapore with 58 outlets. We have an unmatched passion for pizzas, and aims to deliver not just a wide array of pizzas, pastas and other quality foods that are always fresh, but also an affordable casual dining atmosphere that is fun and friendly. Pizza Hut is the favourite place to be at if you are looking to celebrate a special occasion, or simply a relaxing time with friends and loved ones. We aim to make every dining experience a truly memorable one for our customers. Pizza Hut pioneered pizza delivery service in Singapore, ever since then, we are constantly pushing the envelope for better delivery service and customer satisfaction. Today, we have 1,000 Pizza Hut riders, forming the largest fleet of pizza delivery staff under one restaurant brand in Singapore. In 2003, Pizza Hut was the first to introduce the hot pouch to keep pizzas hot until they reach the customers’ doorsteps. In 2009, the “Hot Dot” was introduced for the first time. In 2018, on top of reintroducing the “Hot Dot”, Pizza Hut Singapore launches the new mobile pizza tracking feature to further enhance the experience. Pizza Hut continues to stay a step ahead through technology utilization and delivery systems re-engineering to perfect the promise of delivering hot and delicious pizzas to every customer. One thing that you can be assured of through the times is that we, at Pizza Hut Singapore will always listen to you- our most valued customers.Visit https://www.pizzahut.com.sg. Globally, Pizza Hut spans more than 16,000 restaurants, 350,000 team members, in more than 100 countries.

###