Editor’s brief: One of the hallmarks of successful businesses is the ability to form great profitable and sustainable relationships, whether with internal employees, paying customers, external stakeholders, and everyone in the ecosystem. One of the important roles with an enterprise tech company is channels management, and to form a meaningful alliance that enriches and empowers the ultimate customers much more than the sum of all the parts. Tom Herrmann, VP of global channels and alliances, Synopsys Software Integrity Group, was recently honored as a 2022 CRN Channel Chief. Read more below.
SINGAPORE – Synopsys, Inc. (Nasdaq: SNPS) is pleased to announce that CRN, a brand of The Channel Company, has named Tom Herrmann, vice president of global channels and alliances at the Synopsys Software Integrity Group, to its 2022 Channel Chiefs list. CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence, and innovation in channel leadership.
A panel of CRN editors selected the honourees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs, and partnerships.
Tom is an accomplished executive with over 20 years of domestic and international experience in developing and leading Channel Sales, Alliances, and Partner Development programs. His experience includes building a Channel program from scratch at Tanium and running multi-billion-dollar Channel Sales organisations at Oracle and VMware before joining Synopsys in February 2021. In his current role within the Synopsys Software Integrity Group, Tom and his team work with Channel partners around the globe to build upon the foundation of Synopsys’ robust software security business.
“I’m honoured and humbled to be named a CRN Channel Chief, particularly after the past year spent launching and expanding the Synopsys Software Integrity Group’s global partner program,” said Tom Herrmann. “With the new partner program in place, it is now much easier for our partners to learn about our solutions and how to position them in their accounts. In the year ahead, we’re going to further focus on partner profitability, predictable field engagement, and ease of doing business.”
Since announcing the new partner program in April of 2021, the Synopsys Software Integrity Group has delivered on its promise to enhance all aspects of engaging with partners. Compensation Neutrality was launched shortly after along with a new and innovative pricing model that rewards partners based on the level of engagement and investment. A new partner portal was launched over the summer making it easier for partners to access training and enablement materials, sales tools, deal registration, marketing materials including self-service demand generation campaign kits, and more. The program also saw the addition of new partners in every region leveraging the broad solution set available to them to sell or build services based on Synopsys technology.
“We have seen a transformation in our partner program under Tom’s leadership as well as the resulting engagement with our partner community,” said Jason Schmitt, General Manager, Synopsys Software Integrity Group. “Since we made our partner business a centerpiece of our global growth strategy, we have increased our focus on a ‘partner first’ mentality and the results speak for themselves.”
The organisation achieved its goal of doubling the partner business in FY21 and is well on a path to continue that trend in FY22.
Learn more about the Synopsys Partner Program.
For Synopsys Asia-Pacific Channel and Alliance inquiries, contact Yen Niap Cheong at +65 97676339 or email@example.com. For Synopsys GSI inquiries, contact Michael McGrath at +61 0411616 or firstname.lastname@example.org.
“CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies,” said Blaine Raddon, CEO of The Channel Company. “We’re thrilled to recognise the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success.”
CRN’s 2022 Channel Chiefs list will be featured in the February 2022 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.
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